Rahul Sachitanand
Nov 18, 2021

Dentsu names global product lead for media

Rohan Philips takes on responsibility for developing the product strategy and roadmap for Dentsu clients worldwide across Carat, iProspect and Dentsu X

Dentsu names global product lead for media
Dentsu International has named Rohan Philips president of global product for its media service line.
Based in Singapore, he takes on responsibility for developing the 2025 product strategy and roadmap for Dentsu clients worldwide, with rollouts through its network of global media agencies: Carat, iProspect and Dentsu X.
Philips was previously global chief product officer at iProspect, and prior to that held positions within GroupM and Publicis Groupe. His replacement at iProspect wasn't immediately announced.
This appointment follows the July announcement of Doug Ray as Dentsu's first global chief product officer, responsible for the media business. Philips will report to Ray.
“Rohan has a strong presence and a holistic understanding of data and technology and how it applies to media," Ray said in a release. "His approach to client challenges and his ability to identify and solve these—not only in isolation, but as a transferable benefit for all—is truly exceptional and really raises the bar on what we are able to offer out of Dentsu."
Philips said that the whole media industry is at a "turning point" with "myriad factors" influencing agency and client decisions, including sustainability, privacy, the emergence of new platforms and the "departure of established tracking norms."
"It has never been more critical to map, plan and build the right tools and product needed to navigate this change for us and our clients to thrive into the future,” he added.
(This article first appeared on CampaignAsia.com) 
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

15 hours ago

Q1 agency metrics: A closer look at financial ...

In examining Q1 earnings closely, analyst Ian Whittaker finds common denominators: the resounding success that India boasts and the persistent challenges that China poses—both are shaping agency-holding companies’ performance in the region.

16 hours ago

Tata Neu shines in IPL 2024 with humorous 'Rukna ...

Tata Neu leverages star power to promote its super app amidst the IPL 2024 excitement.

18 hours ago

Moves and wins roundup: Week of 20 May

Read all the latest news from the marcomms world including updates from Snapchat, Grapes, Media Maniacs Group, TheSmallBigIdea, and more, in our weekly round-up of account wins and people moves.

18 hours ago

India tops Warc Asia-Pacific Awards 2024

McCann Worldgroup Gurugram, Leo Burnett Mumbai, and more bagged metals.