Advertising Media In-Depth
Vinita Bhatia
Jul 18, 2025

Dentsu Lab in India trades innovation theatre for rapid prototypes

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

The India Lab showcased prototypes including a drone-based public safety tool Garuda Rakshak and Unfiltered History Tour, which reframes colonial narratives using AR.

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