Campaign India Team
Jan 18, 2012

Dentsu India announces new appointments

CP Arora has joined as group chief financial officer, while Suprotim Day has been appointed as chief films officer

(LtoR) CP Arora, Suprotim Day
(LtoR) CP Arora, Suprotim Day

Dentsu India Group continues with the series of senior-level appointments, and has announced the appointments of Suprotim Day as chief films officer, and CP Arora has been appointed group chief financial officer.

On these appointments, Rohit Ohri, executive chairman, Dentsu India said, “CP and Suprotim are seasoned professionals. They will partner me in our endeavor to significantly strengthen our service quality delivery to our clients.”

Elaborating on his outlook to the new role, Arora said, “After over a decade in advertising, I knew it was time for a fresh start. Interactions with Dentsu’s global and India management, gave me an understanding of Dentsu's India ambition and growth plans. The role offered to me was not only challenging and inspiring but also something that could be the logical next step for me professionally. So I decided to take this challenge and now I look forward to give my 100% to contribute towards the successful accomplishment of our short and long term objectives.”

On joining Dentsu India, Day, added, “After my years in the film production business, I am excited to get back to the agency fold. The function of a film department is to raise the bar and ensure that the creative and client partner’s expectations are more than satisfied. With my new role at Dentsu India, I look forward to partner with the creatives to produce outstanding campaign work that takes brands to the next level of trust with the consumer.”

In his last assignment, Suprotim Day (known as Tim) was head of Stink, London’s operations in India. Stink, London is among UK’s leading production houses and he was instrumental in setting up a JV between Stink and QED Films in India. The production house serviced agencies such as JWT, McCann Erickson, Ogilvy, Leo Burnett, Lowe, Publicis and Cheil Communications among others. Previously, Tim led the Films Department at JWT Delhi for over 5 years where as Agency Producer, he shot and post-produced films all over the world. Some of his most recent films include the KitKat ‘Squirrel’, the Cannes Award winning, Airtel ‘Endless Goodbye’ and the Mountain Dew ‘Wing Suit’ flying spot with Salman Khan.

Arora (known as CP) takes on the mantle from Nobuki Sakai. CP joins Dentsu from JWT, Delhi where he was vice president and executive commercial director. As strategic business partner with JWT, Delhi at both, the corporate and business unit level, CP tracked financial efficiency and profitability, risk management, legal and compliance and overall financial operations for JWT Delhi

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