Dentsu Digital to handle Honda Motorcycles and Top Ramen

Dentsu Digital, the integrated digital marketing solutions company under the Dentsu India Group, has won two accounts - Honda Motorcycles and Scooters India (HMSI) and Top Ramen noodles.

From HMSI, the agency said it will start with an integrated social media campaign and also help drive Honda’s search and optimisation efforts.

For Indo Nissin’s Top Ramen, the agency’s task is to take Top Ramen’s offline campaign More Masala, More Maaza digital.  This is Top Ramen’s first serious foray into the digital world, a Dentsu statement said.

Glen Ireland, CEO, Dentsu Digital, said, “These wins directly reflect the hard work and effort put in by the entire agency. It also bears testimony to our understanding of the client business, their challenges and goals. Winning these accounts also helps demonstrate our competencies and strengths especially in social media, where we have invested a lot of time in developing a best-in-class approach to content, conversation and community building. We’ve also invested in technology and tools that allow us to deliver a great online experience.”