Delhi braces for PR battle

April 17th is D-day for the Chinese government and Olympic sponsor brands who will be watching the four year tradition of the Olympic torch relay make its Delhi entry. It’s a PR nightmare waiting to unfold. With India being the largest centre for Tibetan refugees, the government will be prepared for the worst, if the recent incident in Paris is any indicator of the growing anti-Beijing protests taking place. Indian footballer Bhaichung Bhutia, a practicing Buddhist, who was scheduled to be a part of the torch relay, backed off citing his support for the cause of Tibet.

by Campaign India Team