Campaign India Team
Mar 03, 2021

Deepender Rana to lead Kantar South Asia, Preeti Reddy elevated

Rana was leading Kantar's Insights business in Greater China

Deepender Rana, Preeti Reddy
Deepender Rana, Preeti Reddy
Kantar has announced the appointment of Deepender Rana as general manager for its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana was leading Kantar's Insights business in Greater China.
 
He succeeds Preeti Reddy who takes on the role of chairwoman of Kantar South Asia. 
 
Rana started his Kantar career with IMRB International in 1994 in Bengaluru. In 1999 he moved to Millward Brown in Shanghai. 
 
Reddy was CEO of Kantar's Sri Lanka business, before returning to Delhi to lead first Kantar IMRB and then Kantar in the South Asia region.
 
Wayne Levings, regional president, Insights division Apac, said, “In Rana we have an outstanding successor to Preeti, able to build on her many significant achievements and to continue growing Kantar’s success in the region. As leader of the Insights business in Greater China Rana led a team that transformed our presence in that market. 
 
He added, “Preeti is a result-oriented leader with a strong track record for growing the Kantar business in a highly competitive environment. She is rightly recognised in the industry for building strong client relationships, nurturing and growing talent and for strategic thinking that yields a stronger bottom line.”
 
Reddy said, “The appointment of Rana is a wonderful step for Kantar in the region. In my new role as chairwoman, I am committed to supporting him grow our business in the region by moving our thinking beyond our current embedded ways of operating and by exploring new opportunities. I will also specifically focus on our I&D initiatives. As many across the industry know Kantar is the market leader in South Asia with very strong market share and stature. This role will help us reinforce Kantar's position in the market and identify ways to put 'India on the map' across the wider Kantar organisation."
 
Rana assumed his new responsibilities as general manager for Kantar’s Insights division in South Asia on 1 March.
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

3 days ago

Netflix announces ad tier milestone and adtech platform

The streaming platform’s ad-supported plan reaches 40 million global monthly active users and drives 40% of all signups in the 12 countries where it’s available.

3 days ago

Whisper unveils new phase of #KeepGirlsInSchool to ...

The latest poignant film seeks to normalise periods as healthy changes, empowering young girls to reshape their narratives around puberty.

3 days ago

Group M broadens remit of Wavemaker global chief ...

Jenner will remain as Wavemaker global chief executive.

3 days ago

Samsung's LTE Galaxy Watch6 campaign unlocks ...

The brand's latest film highlights the integration of LTE into consumers' lives, positioning the watch as a reliable digital companion.