Campaign India Team
Mar 03, 2021

Deepender Rana to lead Kantar South Asia, Preeti Reddy elevated

Rana was leading Kantar's Insights business in Greater China

Deepender Rana, Preeti Reddy
Deepender Rana, Preeti Reddy
Kantar has announced the appointment of Deepender Rana as general manager for its Insights division (formerly Kantar IMRB, TNS and Millward Brown) in the South Asia region. Rana was leading Kantar's Insights business in Greater China.
He succeeds Preeti Reddy who takes on the role of chairwoman of Kantar South Asia. 
Rana started his Kantar career with IMRB International in 1994 in Bengaluru. In 1999 he moved to Millward Brown in Shanghai. 
Reddy was CEO of Kantar's Sri Lanka business, before returning to Delhi to lead first Kantar IMRB and then Kantar in the South Asia region.
Wayne Levings, regional president, Insights division Apac, said, “In Rana we have an outstanding successor to Preeti, able to build on her many significant achievements and to continue growing Kantar’s success in the region. As leader of the Insights business in Greater China Rana led a team that transformed our presence in that market. 
He added, “Preeti is a result-oriented leader with a strong track record for growing the Kantar business in a highly competitive environment. She is rightly recognised in the industry for building strong client relationships, nurturing and growing talent and for strategic thinking that yields a stronger bottom line.”
Reddy said, “The appointment of Rana is a wonderful step for Kantar in the region. In my new role as chairwoman, I am committed to supporting him grow our business in the region by moving our thinking beyond our current embedded ways of operating and by exploring new opportunities. I will also specifically focus on our I&D initiatives. As many across the industry know Kantar is the market leader in South Asia with very strong market share and stature. This role will help us reinforce Kantar's position in the market and identify ways to put 'India on the map' across the wider Kantar organisation."
Rana assumed his new responsibilities as general manager for Kantar’s Insights division in South Asia on 1 March.
Campaign India

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