Publicis Groupe India has announced the appointment of Deepak Pant as head, data science practice.
Pant's mandate is to enhance capabilities on measurement, research, advanced analytics, digital analytics, data strategy and developmental work on Publicis People Cloud.
The Data Science Practice provides data strategy and advanced analytics solutions in the area of market mix models, digital analytics and attribution analytics. It works with the agency's clients in and globally.
Anupriya Acharya, CEO, Publicis Groupe South Asia, said, “Data is what fuels our marketing transformation solutions across creative, media and tech. In the last six years we have made significant progress in our Data Science Practice and today it competes with the best specialist shops. While it started as a centre of excellence providing advanced analytics solutions to our global clients, in the last 3-4 years we have seen increased appetite and hence huge uptake even in the local market. As margins of companies come under pressure the focus on ROI of marketing is only increasing."
Pant said, “Its both an honour and a huge responsibility to lead the Publics Groupe India’s Data Science Practise. The exciting possibilities that the scale and diversity of the Groupe and its clients present are unmatched. I look forward to making a difference here and bringing disruptive solutions that enable strong business results for clients and the Groupe alike.”