DDB Mudra West has announced the launch of Karma, to provide solutions for start-ups and SMEs.
The USP for the agency is a format which will involve lesser hierarchy and faster solutions, informed a statement from the agency. Karma's headquarters are in Mumbai, with operations in Ahmedabad.
The leadership team at the agency consists of Sanjay Panday, EVP and business partner, DDB Mudra West and Vinayak Nayak, who was with DDB Mudra as senior creative director until 2014. Nayak has rejoined the DDB Mudra group after a stint as founder-director at Scribble Advertising as creative head for Karma.
The team also consists of Ronak Shah (VP and business partner, DDB Mudra West) as business partner in Ahmedabad and Makarand Gholba (EVP and business partner, DDB Mudra West) as business partner in Mumbai.
The agency's client list includes Brand Factory, SOTC, Shree Plan Your Journey, Arvind Infrastructure, Chartered Speed and Electrotherm across the two offices.
Rajiv Sabnis, executive director, DDB Mudra Group, said, “Karma has been conceived to tap into the start-up story of India. Many young entrepreneurs, who have big ambitions but are making small beginnings, need a creative partner who can be a catalyst in their business success. Since Karma itself is a start-up, it understands the challenges and opportunities that businesses starting up need to overcome, to succeed and grow."
Panday said, “Karma is a tribute to our roots. It aims at creating adisruption in the market place with its new model and is bound to kill silos with its fresh ideas.”