Campaign India Team
May 22, 2008

DDB Mudra gets IL&FS Investsmart business

DDB Mudra has won the creative and media duties by IL&FS Investsmart following a two-stage multi-agency pitch. The other agencies involved in the pitch include Leo Burnett, Ambience Publicis, Rediffusion DY&R and Lowe. The account size is estimated to be about Rs 20 crore.Mani (pictured), president, DDB Mudra, said, “In the past couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category that is seemingly getting commoditised.”  

DDB Mudra gets IL&FS Investsmart business

DDB Mudra has won the creative and media duties by IL&FS Investsmart following a two-stage multi-agency pitch. The other agencies involved in the pitch include Leo Burnett, Ambience Publicis, Rediffusion DY&R and Lowe. The account size is estimated to be about Rs 20 crore.


Mani (pictured), president, DDB Mudra, said, “In the past couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category that is seemingly getting commoditised.” 
 

IL&FS Investsmart was set up by IL&FS in 1997 and offers investment management and advisory services, equity and debt broking, commodity broking among other financial services. 
   
 

Source:
Campaign India

Related Articles

Just Published

1 hour ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

2 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

7 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

7 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.