DDB Mudra gets IL&FS Investsmart business

DDB Mudra has won the creative and media duties by IL&FS Investsmart following a two-stage multi-agency pitch. The other agencies involved in the pitch include Leo Burnett, Ambience Publicis, Rediffusion DY&R and Lowe. The account size is estimated to be about Rs 20 crore.Mani (pictured), president, DDB Mudra, said, “In the past couple of years, the action in the broking industry has increased manifold. We are looking to create strong brand differentiation for IL&FS Investsmart in a category that is seemingly getting commoditised.”