Sabnis' new responsibilities include focusing on growing the agency and building a team of individuals that would be well-suited to DDB Mudra. He will also look at the agency's partnership with Indian clients, who can benefit by DDB's global network.
Speaking about the appointment, Sandeep Vij, CEO, DDB Mudra said, “DDB Mudra Group is already an established player with the soul of a start-up, and with Rajiv’s formidable experience in growing large established offices as well as start ups, the connect is perfect.”
Added Madhukar Kamath, MD and CEO, Mudra Group, "After bringing in Max Hegerman to head Tribal DDB India and Venkat Mallik to head RAPP India, Rajiv is another exciting addition to the leadership team that Sandeep is building at the DDB Mudra Group. I’m delighted to welcome Rajiv to the Group.”
Commented Sabnis, "“The DDB Mudra partnership is led by the immense local knowledge, experience and expertise of Mudra in India over the past three decades. With the DDB name comes an awesome reputation one has to live up to. It is not only one of the largest communication networks in the world, but also one of the most awarded in terms of its creative product. My principal task in India will be to mirror the creative reputation and brand stewardship of DDB in India.”
Sabnis began his career with Everest Advertising Group. In the eight years with Everest, he was elevated to head of their Chennai operations. It was then followed by stints at Contract Advertising as senior vice president and office head - Mumbai and as chief operating officer at Publicis Ambience.