accenture song
‘Song is changing Accenture’: CEO Ndidi Oteh on media, M&A and ‘Big Four’ agency rivalry
Oteh spoke at Campaign Live in her first UK interview since taking charge.
David Droga on disruption: From case studies to Coinbase QR codes
At Cannes Lions 2025, the Droga5 founder unpacked his creative playbook—from sparking industry format shifts to partnering with consulting giants—all in pursuit of impact over applause.
David Droga to step down as CEO of Accenture Song
He will take on a 'broader strategic role' across all of Accenture as vice chair.
Jaguar Land Rover launches global creative agency review in wake of Jaguar rebrand
Accenture Song is the incumbent on the account.
'The holding company model has been broken for a long time': MediaSense CEO
EXCLUSIVE: Fresh off two major acquisitions in 2024, Jamie Posnanski unpacks why the traditional agency-supplier model needs an overhaul, combating transformation fatigue, and why so few clients believe their agency models are fit for purpose.
'Creative people make the world worth living in': David Droga on advertising's future
Droga, the CEO of Accenture Song, spoke to Campaign's UK editor, Maisie McCabe, at the recent Ciclope event about the evolving role of creativity and the need for growth and relevance in advertising.
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