Dainik Bhaskar has assigned its creative duties to ‘Ogilvy’. Ogilvy will focus on building strategic pillars for the brand’s communication, informed a statement from the publication.
Girish Agarwal, director, Dainik Bhaskar, said, “Brand Bhaskar has come a long way and we constantly ask ourselves ‘what next and where do we take the organisation and the brand’. We welcome Ogilvy on board as they bring with them their expertise and strong repute of building sustainable brands. The Bhaskar way of journalism has always believed in ‘kendra mein pathak – putting the reader first’ and is highly trusted for its unbiased, objective coverage. As our partners, the Ogilvy team, plays an immensely significant role in integrating our values and philosophy in their creative approach that will resonate with our audiences in a way that they continue to take pride in associating with the Bhaskar brand.”
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