Winners of the D&AD Impact Awards have been announced.
DDB Mudra won the inaugural $20,000 prize for the 'Project Free Period' initiative for Stayfree India. The agency also won a Graphite and Wood Pencil for the same entry.
FCB India and McCann Worldgroup also won a Graphite and Wood Pencil each.
FCB's win came for 'Sindoor Khela' for The Times of India while McCann's came for 'Harpic - 5 Status Words'.
Cheil bagged a Wood Pencil for 'The Good Vibes Project' for Sense International.
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Watch the film conceptualised jointly by FCB Interface and PivotRoots along with Club Mahindra's in-house team