Gunjan Prasad
Apr 20, 2012

D&AD 2012: Mudra Delhi bags In-Book award

“Flipped city” for Philips is the only India entry awarded

D&AD 2012: Mudra Delhi bags In-Book award

The last day of the judging process brought some good news for India as the campaign ‘Flipped City’ done by Mudra Communications Delhi for Philips Electronics received the In-Book award in the ‘Illustration for Advertising’ category.

In the other categories, O&M Malaysia received a Nomination for its ‘Quick Draw Campaign’ for Mattel’s Pictionary in Press Advertising. JWT Shanghai’s much awarded ‘Samsonite’ campaign also received a Nomination in the same category. The ‘Heaven and Hell’ campaign of Samsonite also bagged the Nomination in Art Direction category, the Foreman for which was Sir John Hegarty, co-founder and worldwide creative director, BBH.
TV and Cinema Advertising, chaired by Mark Tutssel -- Leo Burnett’s worldwide chief creative officer – saw nine Nomination awards being given. Thailand’s TMB Bank’s ‘Panyee FC’ campaign done by Leo Burnett, Bangkok was the only Asian entry to win a Nomination in the category.

In the Digital Advertising category, eight Nomination rewards were announced including one from Asia; ‘OK Go-All is not lost’ campaign done by Hakuhodo Japan for Google Chrome received the Nomination. Another Japanese campaign, ‘The Museum of Me’ by Projector for Intel received an In-Book reward.

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