Advertising Opinion
Kshitij Kaul
Oct 24, 2024

D2C brands need to break free from the ad spend trap

The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.

For many D2C brands, advertising becomes such an itch to scratch that it is rarely aligned with brand strategy. Source: Pixabay

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