Advertising Opinion
Kshitij Kaul
Oct 24, 2024

D2C brands need to break free from the ad spend trap

The director at Outlook Media India prescribes an eight-step formula for D2C brands to avoid falling into the trap of habitual overspending on ads and obtain high returns on their spends.

For many D2C brands, advertising becomes such an itch to scratch that it is rarely aligned with brand strategy. Source: Pixabay

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Why Shah Rukh Khan still rules India’s brand universe at 60

2 Why Shah Rukh Khan still rules India’s brand universe at 60

ICC World Cup: Where does women’s cricket stand after historic win?

3 ICC World Cup: Where does women’s cricket stand after historic win?

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

4 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

5 WPP brings in McKinsey to advise on strategic review

McCann hits the right note with Hero Splendor’s life symphony

6 McCann hits the right note with Hero Splendor’s life symphony

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Brands must back women’s sport’s future, not just fame

8 Brands must back women’s sport’s future, not just fame

Agencies must prove ROI, not just impressions

9 Agencies must prove ROI, not just impressions

Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

10 Snapchat’s ad bet finds an ally in IAS as inbox ads redefine engagement

Related Articles

Bot busters: Saving ad spend from digital fraud
Advertising
Oct 16, 2024
Dhiraj Gupta

Bot busters: Saving ad spend from digital fraud

Global ad spend surpasses $1 trillion, APAC to play key role
Advertising
Apr 24, 2025
Staff Reporters

Global ad spend surpasses $1 trillion, APAC to play ...

75% of marketers report declining returns on social media ad spend
Advertising
Apr 09, 2025
Staff Reporters

75% of marketers report declining returns on social ...

APAC ad spend growth pegged at 5.8%, buoyed by SEA
Advertising
Feb 25, 2025
Staff Reporters

APAC ad spend growth pegged at 5.8%, buoyed by SEA

Just Published

One Asia Communications warns of widening GEO gap
Media
13 hours ago
Campaign India Team

One Asia Communications warns of widening GEO gap

92% of Indian comms and marketing teams already use AI, one of the highest in Asia. Yet GEO readiness lags.

From noise to ROI: how smart brands can win India’s festive quarter
Marketing
14 hours ago
Raviteja Dodda

From noise to ROI: how smart brands can win India’s ...

Soaring cart abandonment rates, undecided consumers and a tendency to mass-serve irrelevant ads are challenges that can spike during this season.

Adobe to buy Semrush in $1.9 billion deal to expand AI marketing tools
Marketing
15 hours ago
Robin Langford

Adobe to buy Semrush in $1.9 billion deal to expand ...

The Boston-based company is favoured by marketers for its SEO and analytics tools.

Bisleri recasts hydration as lifestyle in a fragmented market
Advertising
15 hours ago
Vinita Bhatia

Bisleri recasts hydration as lifestyle in a ...

Its #DrinkItUp 2.0 campaign leans on the learning that hydration had moved from utility to a part of fitness, self-care and cultural expression amongst Gen Z.