Custodians name Obama brand ambassador

America is a terrific country. Yesterday (to me), it wasn’t. It was a terrible country. The USA was a bully, a warmonger, an irresponsible spendthrift, it was greedy, arrogant, self-centred and a country on the wane.What’s changed?The brand ambassador.With Barack Obama as President (as we file this he's cross the magic number) all the virtues of Obama rub off onto the country that he has been elected to govern.The USA thus becomes a statesman, a peacenik, responsible, caring, considerate, responsive.

To continue enjoying this content, please sign in below. You can register for free for limited further access or subscribe now for full access to all out content.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Subscribe


✓ All the latest local and global industry news

✓ The most inspirational and innovative campaigns

✓ Interviews and opinion from leading industry figures