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America is a terrific country. Yesterday (to me), it wasn’t. It was a terrible country. The USA was a bully, a warmonger, an irresponsible spendthrift, it was greedy, arrogant, self-centred and a country on the wane.What’s changed?The brand ambassador.With Barack Obama as President (as we file this he's cross the magic number) all the virtues of Obama rub off onto the country that he has been elected to govern.The USA thus becomes a statesman, a peacenik, responsible, caring, considerate, responsive.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.