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America is a terrific country. Yesterday (to me), it wasn’t. It was a terrible country. The USA was a bully, a warmonger, an irresponsible spendthrift, it was greedy, arrogant, self-centred and a country on the wane.What’s changed?The brand ambassador.With Barack Obama as President (as we file this he's cross the magic number) all the virtues of Obama rub off onto the country that he has been elected to govern.The USA thus becomes a statesman, a peacenik, responsible, caring, considerate, responsive.
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The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.
"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.
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While over 30% use it daily, they emphasise that brand strategy will require more human imagination than ever.