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America is a terrific country. Yesterday (to me), it wasn’t. It was a terrible country. The USA was a bully, a warmonger, an irresponsible spendthrift, it was greedy, arrogant, self-centred and a country on the wane.What’s changed?The brand ambassador.With Barack Obama as President (as we file this he's cross the magic number) all the virtues of Obama rub off onto the country that he has been elected to govern.The USA thus becomes a statesman, a peacenik, responsible, caring, considerate, responsive.
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.