Marketing In-Depth
Vinita Bhatia
Oct 04, 2024

CSA to fuse freedom of flexibility with localisation to make strong inroads in India

Company officials tell Campaign how they are blending global expertise with indigenous elasticity, letting each market tailor consulting and science with tech solutions to what truly clicks with their clients.

(left to right): PivotRoots’ co-founders Hetal Khalsa and Shibu Shivanandan with Gaurav Seth, managing partner for CSA India, Mohit Joshi, CEO of Havas Media Network India, Jamie Seltzer, global executive vice president of CSA and Mx Analytics, and PivotRoots co-founder Yogesh Khanchandani.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

AI’s double-click: More speed, less soul?

1 AI’s double-click: More speed, less soul?

Adobe launches ad making tool for small businesses

2 Adobe launches ad making tool for small businesses

The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

3 The Dentsu sale is natural selection; the dinosaurs of advertising are running out of time

Akasa Air puts ground crew in the spotlight

4 Akasa Air puts ground crew in the spotlight

Dentsu appoints bankers to seek buyers for international business

5 Dentsu appoints bankers to seek buyers for international business

Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

6 Pipes get a punchline as Ashirvad by Aliaxis rethinks the sell

Kia's Sonet embarks on a journey of uncharted thrill

7 Kia's Sonet embarks on a journey of uncharted thrill

Micro-influencers, major shifts: India’s new marketing frontier

8 Micro-influencers, major shifts: India’s new marketing frontier

India’s online gaming bill redraws the playing ad-spend playbook

9 India’s online gaming bill redraws the playing ad-spend playbook

Spotify tunes up for programmatic advertising push

10 Spotify tunes up for programmatic advertising push

Related Articles

Havas acquires PivotRoots
Advertising
Jul 05, 2023
Campaign India Team

Havas acquires PivotRoots

Manas Lahiri returns to Havas India in newly-created role
Advertising
Jan 08, 2025
Campaign India Team

Manas Lahiri returns to Havas India in newly-created...

Can't take your eyes off India: Havas' Rana Barua
Advertising
Feb 05, 2024
Rahat Kapur

Can't take your eyes off India: Havas' Rana Barua

Havas elevates Rana Barua
Advertising
Jan 11, 2024
Campaign India Team

Havas elevates Rana Barua

Just Published

Edelman hires Saatchis creative chief Kate Stanners for top international role
PR
18 hours ago
Charlotte Rawlings

Edelman hires Saatchis creative chief Kate Stanners ...

She will report into Edelman’s global CCO Judy John and president of international Ed Williams

Lego ad calls 'play' with array of characters performed by Tom Holland
Advertising
20 hours ago
Lucy Shelley

Lego ad calls 'play' with array of characters ...

Film directed by Los Peréz and features Holland’s brothers.

BBC assigns $401 million media planning and buying business
Advertising
20 hours ago
Beau Jackson

BBC assigns $401 million media planning and buying ...

Broadcaster concludes media review after a six-month process.

When Milind Soman gets schooled on bread
Advertising
21 hours ago
Campaign India Team

When Milind Soman gets schooled on bread

The Health Factory’s new campaign flips fitness icon Milind Soman into the student, using humour to highlight its zero-maida bread.