Cred appoints Performics to handle digital

Cred has appointed Performics India to handle its digital media mandate. The account was won post a multi-agency pitch.

 

Cred is an app through which users can pay credit card bills and get rewards in return.   

 

Gurpreet Singh, vice president, Performics India, said, “We are delighted at the win. With our intent-based marketing abilities and strong data-driven approach, we look forward to establishing clear leadership for CRED. It is a sophisticated, select and exclusive loyalty programme, looking for deeper connections with the right audience. They are an ambitious future-first brand, and with our holistic offering at the intersection of marketing technologies, analytics and media, we will deliver impact and help scale up their business. Through our strengths in consumer analytics, we look forward to driving personalized, powerful, dynamic customer experiences for them.”