Campaign India Team
Jan 25, 2024

Performics India elevates Gautam Surath

Was leading the BFSI and CPG verticals for the agency as managing partner

Performics India elevates Gautam Surath
Performics India has announced the elevation of Gautam Surath, managing partner - BFSI and CPG, as chief operating officer. Surath has been with Publicis Groupe across roles for more than two decades.
 
His mandate is to provide direction and oversight to all domestic large client portfolio, spanning across industries. He will report to Lalatendu Das, CEO, Performics India.
 
Das said, “I am extremely pleased to have Gautam as our chief operating officer at Performics India. Gautam brings rich digital experience at the intersection of digital branding, e-commerce and performance media. Our clients are looking for full-stack digital solutions, including rich media, SEO, digital creatives, data and AI, to drive specific outcomes."
 
He added, "Leveraging his holistic understanding on media, data, analytics and e-commerce, Gautam will provide consultative support to our clients in their growth journey. Further, as chief operating officer, Gautam is poised to contribute significantly to Performics India's continued success and growth trajectory. On behalf of the entire team at Performics India, I congratulate Gautam on this well-deserved promotion and look forward to our continued collaboration.”
 
Surath said "These are exciting times at Performics India. We are now well into our journey of creating expertise within our key industry verticals CPG, BFSI/Fintech, OTT and Telecom. We continue to strive to grow our clients market share through a blend of strategic, technological, and product-oriented solutions. In a world where consumers engage with more and more platforms, our 1800 performance marketing experts, who undergo continuous certification on these platforms bring a distinctive advantage to our clients. I look forward to being part of Performics India’s growth journey and the opportunity to shape it.”
Source:
Campaign India

Related Articles

Just Published

1 day ago

Andhra Pradesh CM Jagan Mohan Reddy in conversation ...

The election season in India is in full flow. India Today's Rajdeep Sardesai has been travelling across the length and breadth of India and talking to Political Leaders. This is his exclusive conversation with Andhra Pradesh Chief Minister Jagan Mohan Reddy.

1 day ago

Why some brands are putting the brakes on Gen AI

With the hype and excitement of last year's Gen AI boom now dissipating, Campaign explores why some brands and agencies are adopting a pushback stance when it comes to the new technology in a bid to avoid its pitfalls.

1 day ago

Date revealed for Havas spin-off vote as revenues rise

Parent company Vivendi says move would “unleash the development potential” of the brand.

1 day ago

24 hours with...Bhavik Bhandari

Catch up with Bhavik Bhandari, chief sales and marketing officer for Ashwin Sheth Group, as he takes us through a day in the life.