Eric Berger
Jul 04, 2024

CreativeX report finds brands waste millions on assets that are never used

Nearly all global campaign toolkits are never activated in local markets, according to the findings.

Photo credit: Barbara Alper / Getty Images

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

46 minutes ago

Dentsu bets on podcasting as India’s audio market ...

As the holding group faces tightening margins worldwide, it launches a podcast network in India to test audio’s value in branded storytelling.

2 hours ago

Moves and wins: Week of 18 Aug

Our weekly roundup of the latest appointments and account wins from Dept, and many more.

3 hours ago

Pipes get a punchline as Ashirvad by Aliaxis ...

The company swaps product-heavy plumbing ads for humour and cultural hooks, aiming to stand out in a crowded $19.8 billion market.

4 hours ago

Breaking the ice with stories that stick

Pocket FM turns the spotlight on women ice hockey players, blending sport, grit, and narrative in its latest brand film.