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Creativeland Asia has come up with a new campaign for Frooti, which continues the brand’s positioning of ‘Why Grow up?’
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
It will manage the brand's public relations and brand communications during its next growth phase.