Manmohan Taparia
May 18, 2012

Creative leadership changes at Meridian; D’Silva moves on

Anuraag Khandelwal and Satish deSa made executive creative directors

Creative leadership changes at Meridian; D’Silva moves on

Anuraag Khandelwal, senior creative director, and Satish deSa, creative director of Ogilvy India, have been promoted as executive creative directors of sister agency Meridian Communications. Rensil D'Silva, who headed the creative in Mumbai, is moving on. Their appointment will be effective 1 June 2012.

Announcing the appointment, Piyush Pandey, executive chairman and chief creative officer, Ogilvy Group, South Asia, said, “Meridian has found itself two young men who are very ambitious and full of exciting ideas. I have asked them to make Meridian a place that gives their friends at Ogilvy sleepless nights. I’m sure it will be healthy competition and result in some great advertising on both sides of the family.”

On his appointment, Khandelwal said, “When we were asked to head Meridian, Mumbai, I thought – here is another opportunity to challenge ourselves, because each time we’ve done that, we’ve been encouraged by the outcome. We’re sure this time won’t be any different. Can’t wait to get started.”
deSa added, “We believe that our appetite for constantly reinventing ourselves, for setting new standards is what will differentiate Meridian in the near future.”

Speaking on the promotions, Samrat Bedi, head of office, Meridian, Mumbai added, “The passion Anuraag and Satish have for new-age work is remarkable. Their recent IPL ‘Carnival’ campaign attests to that. And that’s exactly the kind of fresh creative energy that Meridian needs today."

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