Though the ad gives visibility to women achievers in sports and cinema and beseeches the viewers to aspire and achieve, it is not very clear how it is related to any of the products of the company, the brand identity or the current events.
Promoting online gambling with role models like Shahrukh Khan should be taken seriously by the ASCI. Post-covid many impressionable young adults have access to cell phones and may get addicted to online games. Just warning people, it could be addictive and asking people to be careful is not good enough. Like cigarette advertising, even these need to be banned.
Ads featuring Salman Khan are good examples of how machoism is projected in ads. The whole persona of the protagonist reeks of overconfidence, arrogance and foolhardiness, defining masculinity in a very dysfunctional way. The fact that they are so well shot and attractive makes these ads that much more dangerous because there is a likelihood that the perception of machoness is subliminally conveyed to the youth. Do you remember the videos of young men doing dangerous stunts on running trains?