Filo helps students address challenges head-on

Watch the films conceptualised in-house here

Sep 01, 2022 05:33:00 PM | Video | Campaign India Team Share - Share to Facebook

Filo has rolled out its first campaign titled ‘Ask Filo’ to highlight the vulnerabilities faced by students and showcases how the online tutoring platform can address them. 


Conceptualised by the brand’s in-house teamthe films bring to the fore the challenges faced by students – difficulty in understanding certain concepts, helplessness while self-studying, and hesitation in asking questions in the classroom. 


The first film ‘never miss a concept in class’ is set in a school classroom. It depicts a state of utter chaos felt by a student during math class, where he is not able to process the crucial concept and loses track of the entire session. The film then goes on to show how Filo can be of aid in helping a student who misses out on concepts in class through its online tutors within 60 seconds. 


The second film ‘never shy away from asking questions’ features a hesitant student in a coaching class who is not able to get her question answered by the teacher. When the teacher finally pays attention to the girl, the class ends, and the student isn’t able to ask her query. The film ends by showcasing how Filo's tutors can assist students with all their doubts, by just scanning the questions. 


In the third film ‘never get stuck during self-study sessions’, a student is at home trying to solve a mock test. The protagonist feels very vulnerable and helpless. The film showcases how Filo regains the students' hope and helps the protagonist understand the question in the mock test. 

Imbesat Ahmad, co-founder and CEO, Filo, said, “The films are an embodiment of our brand purpose – ‘Student 1, Self Doubt – 0. Always! Filo will be there for every student as a companion on good and bad days of their learning journey.’ Our brand & marketing team has captured the essence of our user reviews in the ads. Students need a genuine support system when they study. It’s a high-intent environment when someone has sat to study on their own. In that moment of need, Filo will always stand by every student, and will always be available. And that is the message we want to give to students, ‘Come what may, Filo will never abandon you.’”


Client: Filo

Production house: The Flying Boots Production