Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+91 022 69047500
Oct 16, 2024
Crafting the big B2B idea: Balancing creativity and risk
The Salt Inc founder and CEO provides three cardinal rules for B2B ad agencies to strike a balance between creative innovation and calculated risk-taking while creating successful campaigns.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
.jpg&h=334&w=500&q=100&v=20250320&c=1)
Related Articles
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Just Published
.jpg&h=268&w=401&q=100&v=20250320&c=1)
PROMOTED
14 hours ago
SMARTIES India 2025 shortlist unveils the boldest ...
184 entries were shortlisted for the 14th SMARTIES India edition, which were screened by over 100 jurors; 50 jurors will decide the final wins.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
16 hours ago
FCB’s Dheeraj Sinha elected president of The ...
The association also named the new managing committee for 2025–26.
Advertising
16 hours ago
S4 Capital revenue declines by 12.7%, headcount ...
The company also downgraded its net revenue forecast for the year.
.jpg&h=268&w=401&q=100&v=20250320&c=1)
Advertising
18 hours ago
Breaking the ‘limit mein’ mindset
Niva Bupa’s new campaign flips the sum insured script by dramatising middle-class limits—and promising health cover without ceilings.
