Campaign India Team
Dec 27, 2017

'Cost controls and non-traditional revenue streams have been market pullers': Abraham Thomas

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Cost controls and non-traditional revenue streams have been market pullers': Abraham Thomas

Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.

Here's what Abraham Thomas, CEO, Radio City, has to say:
 
A learning from 2017...
 
Building sustainable competitive advantages always work irrespective of the buoyancy of the market place. 2017 has been a year of building strong brands and providing a customised approach. Improving efficiencies by re-engineering processes, tighter cost controls and non-traditional revenue streams have been market pullers this year. The biggest impact on Indians in 2017 has been the push to a digital India.
 
An expectation from 2018...
 
2018 is going to be a very exciting year for Indian media and advertising. 2018 is a year of sports with the T20 World Cup, FIFA World Cup, the Winter Olympics, the Asian Games, the Commonwealth Games, besides lots of Indian cricket, IPL, Kabbadi, football and other leagues. With the elections just around the corner the government can be expected to go into full swing . We also hope to see stability in the macro economic scenario. It promises to be ‘ache din aayenge’ for media and advertising in 2018.
 
Also read:
 
 
 
 

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: Catching up with the crumbling cookie

The author states what he believes would be the impact of Google's latest move on consumers, brand advertisers, publishers, tech providers, agencies and the overall digital marketing ecosystem

2 days ago

Facebook clicks with millions of consumers across ...

Watch the film conceptualised by Taproot Dentsu here

2 days ago

Slice takes on rivals as Katrina Kaif gets fan to ...

Watch the film conceptualised by Wunderman Thompson

2 days ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far