Campaign India Team
Dec 27, 2017

'Cost controls and non-traditional revenue streams have been market pullers': Abraham Thomas

We ask industry leaders for a learning from 2017 and an expectation from 2018

'Cost controls and non-traditional revenue streams have been market pullers': Abraham Thomas

Campaign India starts the countdown to the new year with an industry leader putting down one learning from 2017 and an expectation from 2018.

Here's what Abraham Thomas, CEO, Radio City, has to say:
 
A learning from 2017...
 
Building sustainable competitive advantages always work irrespective of the buoyancy of the market place. 2017 has been a year of building strong brands and providing a customised approach. Improving efficiencies by re-engineering processes, tighter cost controls and non-traditional revenue streams have been market pullers this year. The biggest impact on Indians in 2017 has been the push to a digital India.
 
An expectation from 2018...
 
2018 is going to be a very exciting year for Indian media and advertising. 2018 is a year of sports with the T20 World Cup, FIFA World Cup, the Winter Olympics, the Asian Games, the Commonwealth Games, besides lots of Indian cricket, IPL, Kabbadi, football and other leagues. With the elections just around the corner the government can be expected to go into full swing . We also hope to see stability in the macro economic scenario. It promises to be ‘ache din aayenge’ for media and advertising in 2018.
 
Also read:
 
 
 
 

 

Source:
Campaign India

Related Articles

Just Published

5 hours ago

World For All targets discrimination against local pets

'Made in India' breeds of cats and dogs plead for some love in a campaign for an animal adoption outfit in Mumbai, in a campaign by Tonic Worldwide.

6 hours ago

Campaign India Digital Crest Awards 2020: Affle, ...

WATConsult (two), 22Feet Tribal WW, Auburn Digital Solutions, BC Webwise, Born Group, Dora Digs, FCB Interface, Fulcro, Happy Making Films, Kotak Mahindra Bank, Hashtag Orange, Schbang, SoCheers, Tally, Team Pumpkin, Thinkstr, Whirlwind and Zenith also win Gold

8 hours ago

Pine Labs appoints Gayatri Rath as chief marketing ...

Rath was consulting with the company for two years prior to this