'Cost controls and non-traditional revenue streams have been market pullers': Abraham Thomas

Here's what Abraham Thomas, CEO, Radio City, has to say:

 

A learning from 2017...

 

Building sustainable competitive advantages always work irrespective of the buoyancy of the market place. 2017 has been a year of building strong brands and providing a customised approach. Improving efficiencies by re-engineering processes, tighter cost controls and non-traditional revenue streams have been market pullers this year. The biggest impact on Indians in 2017 has been the push to a digital India.

 

An expectation from 2018...

 

2018 is going to be a very exciting year for Indian media and advertising. 2018 is a year of sports with the T20 World Cup, FIFA World Cup, the Winter Olympics, the Asian Games, the Commonwealth Games, besides lots of Indian cricket, IPL, Kabbadi, football and other leagues. With the elections just around the corner the government can be expected to go into full swing . We also hope to see stability in the macro economic scenario. It promises to be ‘ache din aayenge’ for media and advertising in 2018.