Contract Advertising has bagged the creative duties of online jewellery store Bluestone.com, following a multi-agency pitch.
The account reported to be on retainer with start-up Ralph&Das as of September last year, while in 2014, McCann Erickson had created a campaign for the brand. More recently, DoodleMonkey had created a film for Mother's Day. (Links below).
A Bluestone statement informed that the appointment comes soon after the brand raised Rs 200 crore in a fresh round funding. The online jewellery player is at a crucial phase of growth, and has planned strategic investments for expansion and strengthening of the brand, it added.
Pushkar Jain, CMO, BlueStone.com, said, “With the consumer tastes evolving very rapidly from traditional to trendy designs and from investment to luxury consumption, we believe that BlueStone.com is perfectly poised to become one of the largest jewellery brands in the country. With Contract on board, our aim is drive rapid scale-up and become the most loved jewellery brand for today’s modern contemporary women.”
Rana Barua, CEO, Contract Advertising, said, “It is indeed a pleasure to win a business like BlueStone.com. We see an exciting time ahead at BlueStone.com and thus extremely happy to be chosen as the creative agency. I am confident that we will make a positive impact and look forward to some interesting work.”
Ashish Chakravarty, CCO, added, “Striking the right balance between a traditional category and a modern medium is an exciting challenge. At the same time, this very combination may lead us to differentiated creative expressions for BlueStone.com. We look forward to creating some gems on this one.”
Contract is developing a new brand campaign targeted at the festive season, informed the official statement. The focus will be on educating customers on the ease and benefits of online jewellery shopping as well as showcasing the breadth of design offerings on BlueStone.com.