Contract gets a ‘naked guy’ to promote AskMe

WATCH the TVC here

Contract gets a ‘naked guy’ to promote AskMe

Contract has unveiled a new TVC to promote Infomedia18’s new voice directory service, AskMe. This service is rolling out in Mumbai and will soon launch in other key cities as well. 

Watch the TVC (story continues below)




The film opens with a man peeping from behind a vehicle that drops newspapers early in the morning.  As the vehicle, he looks around to see if anyone is watching him as he is naked and just has a newspaper to cover his vital parts. The voiceover mentions the possible scenarios by which he could have lost his clothes and suggests how a phone number could have solved his problems. At the end of the film, the voiceover announces the number of the voice directory service thus stressing that this number can be a solution for solving all problems.    

On the thought behind the campaign, Raj Nair, regional creative director, Mumbai and South, Contract Advertising said, “We hit upon the proposition of ‘Sabka Number Ek’, making AskMe the one stop number to remember if you need information. The naked guy in the commercial, who will be seen in other media as well, is the means to the end.”



Client: Infomedia18
Creative: Agency: Contract Advertising
Creative: Raj Nair, Madhavi Kalra, Neeraj Kanitkar, Siddhesh Kulkarni, Kapil Sawant
Servicing: Chetan Mane, Arjun Sen
Production House: Native
Producer: Prithvi Luthra
Directors: Raj Nair, Aishwarya Arumbakkam
Campaign India

Related Articles

Just Published

11 hours ago

BC Web Wise and MediaDonuts partner to offer ...

MediaDonuts is headquartered in Singapore with offices in 10 countries around the world including India

15 hours ago

For Unilever, pandemic provides new purpose for ...

Over 126 years after William Lever founded the soap brand to aid Cholera-ravaged England, Lifebuoy is returning to its roots as it becomes a billion-Euro brand and mounts a global expansion

15 hours ago

Grey area: Sudhir Nair, founder and CEO, 21N78E ...

Ex-Grey ad folk reminisce about their time at the agency with Grey Group set to fold into AKQA

15 hours ago

Instagram adds updates to branded content capabilities

To help increase transparency, the 'branded content' tag was launched on Reels on 20 November and will begin testing in Live in the 'coming weeks'