Contract has unveiled a new TVC to promote Infomedia18’s new voice directory service, AskMe. This service is rolling out in Mumbai and will soon launch in other key cities as well.
Watch the TVC (story continues below)
The film opens with a man peeping from behind a vehicle that drops newspapers early in the morning. As the vehicle, he looks around to see if anyone is watching him as he is naked and just has a newspaper to cover his vital parts. The voiceover mentions the possible scenarios by which he could have lost his clothes and suggests how a phone number could have solved his problems. At the end of the film, the voiceover announces the number of the voice directory service thus stressing that this number can be a solution for solving all problems.
On the thought behind the campaign, Raj Nair, regional creative director, Mumbai and South, Contract Advertising said, “We hit upon the proposition of ‘Sabka Number Ek’, making AskMe the one stop number to remember if you need information. The naked guy in the commercial, who will be seen in other media as well, is the means to the end.”