Contract Advertising has appointed Aditya Kilpady as senior vice president, strategic planning. He will head strategic planning for the agency’s Delhi office and will report to Shivaji Dasgupta, Delhi branch head, informed the official statement.
His mandate includes leading integrated communication solutions across the portfolio and be a strategic business partner for Contract’s clients as well as partner the leadership team in maximising the new business thrust.
Kilpady joins from Bates CHI & Partners Singapore.
“Having worked across India, China, Malaysia & Singapore, Aditya has diverse cultural contexts in unearthing insights to address a combined market of over 2.5 billion – that’s almost 40 per cent of the world’s consumers, across audience segments that range from moms to the millenials,” said Rohit Srivastava, chief strategy officer, Contract Advertising.
“We are all excited about having him on board as a key partner, as we head into 2015 with much ambition and great positive intent for our clients,” he added.
“I am excited to return to India where all the action is. Feels great to be with Contract, a rock-solid agency with an entrepreneurial spirit and an ambitious senior leadership team. Rohit is one of the most respected strategists in India and I am eager to work with him in building brands and elevate the strategic thinking with clients and creative,” said Kilpady on joining Contract.
With over 18 years of experience, Kilpady has worked with Bates CHI & Partners’ Singapore, Bates CHI & Partners’ Malaysia, FCB Shanghai, D M Pratama Jakarta, FCB Ulka India, Mudra-Interact Vision India & SSC&B Lintas.