Contract Advertising will not be taking part in Goafest this year. Ravi Deshpande (pictured), chairman and chief creative officer, Contract Advertising has confirmed the news to Campaign India.
Talking to Campaign India, Deshpande said, “After a lot of deliberation and thought, we have decided to give this year's Goafest a miss. After a challenging 2009, it had to be a trade-off between a good and comprehensive participation in the awards versus investing in training and exposure for our people. Needless to add that it has been a very difficult decision, given that historically, we have always attached good importance to award functions. We hope to be back in 2011. We wish very best to the team AAAI for a successful Goafest.”
Adding that the previous year has added a certain amount of conservatism to the year ahead, Deshpande was hopeful that the agency would be back in the following year. As things stand today, Contract won’t be sending entries or delegates to the three day advertising festival.
Till date, McCann Erickson is the only other agency that has publicly announced that it wont be taking part in the awards.
Talking to Campaign India, Deshpande said, “After a lot of deliberation and thought, we have decided to give this year's Goafest a miss. After a challenging 2009, it had to be a trade-off between a good and comprehensive participation in the awards versus investing in training and exposure for our people. Needless to add that it has been a very difficult decision, given that historically, we have always attached good importance to award functions. We hope to be back in 2011. We wish very best to the team AAAI for a successful Goafest.”
Adding that the previous year has added a certain amount of conservatism to the year ahead, Deshpande was hopeful that the agency would be back in the following year. As things stand today, Contract won’t be sending entries or delegates to the three day advertising festival.
Till date, McCann Erickson is the only other agency that has publicly announced that it wont be taking part in the awards.
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