Conde Nast’s Architectural Digest hits Indian stands
Targets home owners, renovators, architects, designers
Mar 15, 2012 02:37:00 PM | Article | Campaign India Team
Condé Nast India has launched its fourth magazine title, the Indian edition of Architectural Digest (AD India). The title that follows Vogue, GQ and Condé Nast Traveller into India positions itself as the most trusted authority on design, architecture and living.
AD India is the ninth edition of the magazine, after the United States, Italy, Germany, France, Mexico, Russia, Spain and China. It is targeted towards the affluent Indian men and women in the age group of 25 to 50 years who aspire fashionable lush living spaces. The magazine aims to capture the attention of new home owners and renovators, architects and designers as well as design enthusiasts.
Said Alex Kuruvilla, managing director of Condé Nast India, “Having established leadership in the luxury lifestyle magazine space with Vogue, GQ and Condé Nast Traveller, we are happy to extend our portfolio and bring Architectural Digest in India, recognized as the world’s design bible - the most trusted authority on design, architecture and living to Indian Homes.”
The bi-monthly magazine is priced at Rs 150. AD’s editorial content is broadly divided into four key parts including AD Discover with a focus on news, trends and lifestyle; AD Perspective bringing to light the people who matter; AD Spaces featuring the most beautiful homes and the AD Inside section sharing advice and tips on the must-have products. Key target markets for the magazine include metros like Mumbai, New Delhi and Bangalore.
Manju Sara Rajan, editor of Architectural Digest India said, “The editorial content of this bi-monthly magazine will contain photo spreads of the best homes in the world, feature stories on the latest trends and people in design plus advice on practical solutions for home improvement. AD will become an essential resource for refined home-owners planning luxurious spaces.” She further added, “By showcasing the best of contemporary Indian design and key international trends, AD will help readers visualise, plan, adapt and innovate homes to reflect the personalities of the people who live in them.”
Click here to watch the video interview with Kuruvilla and Rajan.