Conde Nast Inda has created a new iPad app Vogue 365. Developed by the Conde Nast India print and digital teams, the app is available at the iPad App Store or at itunes.apple.com. The launch of this new App comes close on the heels of the paid-for iPad editions of Vogue, GQ and Conde Nast Traveller magazines. Priced at Rs 100, the digital magazines are available to download on www.zinio.com.
Some of the features of the app include: fashion photography, insider tips and information on fashion and beauty, 365 ‘new’ images in a year, behind the scene imagery, and social network connections for Facebook and Twitter. With the launch of Vogue 365, the advertising on the app is also said to be enhanced – with interactive images, slide shows and videos of brand campaigns. Neutrogena is one of the first premium advertising partners.
Alex Kuruvilla, managing director, Conde Nast India, said, “The launch of the Vogue 365 App and iPad editions of our titles is part of our strategy to build India’s leading premium digital platform. Our digital properties are rapidly making inroads into the daily lives of our affluent audience. Digital innovations like Vogue 365 are exciting because they take the magnificent visual delight of Vogue and add on a whole new interactive experience using the immense inherent power of devices like tablets.”
Maya Hari, director digital, Conde Nast India, added, “It is our ongoing pursuit to bring premium content and innovation to audiences across various multimedia platforms like online, mobile and now tablet devices. With the launch of the iPad in India, our Vogue 365 app will be an exciting avenue for premium audiences to experience the best of fashion and beauty in India.”