Concept Communication launches Avtr Meta Labs
The content driven Meta influencer company will focus on creating content, which is specifically tailored for social media platforms
Oct 06, 2022 01:47:00 PM | Article | Campaign India Team
Concept Communication has announced the launch of Avtr Meta Labs, with an aim to create digital and Meta avatars that target Generation Z.
The content driven Meta influencer company will focus on creating content which is specifically tailored for social media platforms.
Avtr Meta Labs kick-started this initiative, by launching Naina - the digital avatar of a 20-year-old girl who hails from Jhansi, Uttar Pradesh.
It also plans to launch multiple other digital avatars on Instagram, YouTube and other social media platforms, for influencer marketing.
Vivek Suchanti, chairperson, Concept Group, said, “With the launch of Avtr Meta Labs, we have once again delivered on our promise of investing in innovative and emerging technologies. Today, we have our investments and key people in artificial intelligence backed content creation, cloud storage, real time tracking, consumer data and analytics, martech, etc., with companies like DigiBoxx, Concept BIU, 0101 and now, Avtr Meta Labs - all under the concept umbrella, providing our clients with the best of creative tools and marketing technologies to empower sales.”
Abhishek Razdan, co-founder and CEO, Avtr Meta Labs, said, “At AML, our focus will always be on creating quality content, which our audiences can relate to and that adds great value to their lives. We also understand that today’s generation is stretched for time and therefore, we are introducing 2-3 minutes of episodic content giving storytelling an altogether new dimension. While, globally, the meta influencer space is well established, it’s still a whole new category in India and with the launch of our first digital avatar, Naina, we are giving marketers and advertisers an entirely new playfield. A lot of research and diligence has gone into the creation of Naina and I am confident that audiences and marketers alike will enjoy Naina’s journey in days to come.”