Concept Public Relations (PR) has announced the appointment of Monish Ghatalia as head of digital strategy.
Ghatalia joins the leadership team at the agency with a team of 30 professionals across social media management, creative services, content management website development, and data analytics.
Ashish Jalan, director and CEO, Concept PR, said, “In the digital age, the convergence of public relations, traditional media and social media is causing lines to be crossed or at least blurred. Concept PR is working towards creating better outcomes for our clients by constantly adopting the best of digital practices. Ghatalia’s induction to the team and his domain knowledge adds to our resolve to help businesses drive the value that this convergence has to offer. Ghatalia’s role will be critical in this growth story and we welcome him to be a part of this dynamic team.”
Ghatalia said, “I have followed Concept’s growth since my first job at the age of 17 in Concept. All these years, I have been an entrepreneur and marketing expert, but now I am back to where I learnt everything. Bringing digital transformation, building brands digitally and digital growth hacks that drive customer acquisition, are things that drive me. It is deeply satisfying and I am looking forward to it.”
Vivek Suchanti, chairman and managing director, Concept Group, said, “Ghatalia has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients. We are already seeing the results with his experience in driving actionable, measurable digital outcomes for many of our client mandates. I am pleased to welcome him back to the fold.”
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