Advertising
Suchana Sarkar
Jul 22, 2024

Community building is the key to engaging modern audiences

Nailing digital marketing through community building hinges on genuinely connecting with your audience; turning regular customers into enthusiastic brand champions.

Community-building campaigns and marketing initiatives stand out as effective, albeit resource-intensive success stories. Image source: Freepik

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Birla Opus Calista showcases stain resistance in new campaign

1 Birla Opus Calista showcases stain resistance in new campaign

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

2 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

WPP brings in McKinsey to advise on strategic review

3 WPP brings in McKinsey to advise on strategic review

Why Shah Rukh Khan still rules India’s brand universe at 60

4 Why Shah Rukh Khan still rules India’s brand universe at 60

McCann hits the right note with Hero Splendor’s life symphony

5 McCann hits the right note with Hero Splendor’s life symphony

ICC World Cup: Where does women’s cricket stand after historic win?

6 ICC World Cup: Where does women’s cricket stand after historic win?

Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

7 Campaign India Digital Crest Awards 2025: BBDO, Ariel take top honours

Why almost every brand you know apologised

8 Why almost every brand you know apologised

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

9 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Can movies move the needle on child trafficking?

10 Can movies move the needle on child trafficking?

Related Articles

Purpose-driven marketing isn't new, we just haven’t kept up
Marketing
Dec 12, 2024
Pratyush Sinha

Purpose-driven marketing isn't new, we just haven’t ...

Rebranding done right: Lessons from Zomato’s evolution to Eternal
Media
Mar 06, 2025
Shubham Singhal

Rebranding done right: Lessons from Zomato’s ...

Rob Reilly at Cannes 2025: Why advertising needs better PR (and even better ideas)
Advertising
Jun 29, 2025
Vinita Bhatia

Rob Reilly at Cannes 2025: Why advertising needs ...

AI-Washing: The new risk in brand storytelling
Opinion
Sep 30, 2025
Kavita Rao

AI-Washing: The new risk in brand storytelling

Just Published

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89
Advertising
16 hours ago
Campaign India Team

Dharmendra, Bollywood’s ‘He-Man’, passes away at 89

With his rugged charm and pan-India appeal, he became one of advertising’s most bankable stars, speaking to the India that lay beyond the metros.

Omnicom-IPG merger nears completion: Here’s the full timeline
Advertising
19 hours ago
Marielle Descalsota

Omnicom-IPG merger nears completion: Here’s the ...

With the $13.5 billion deal now awaiting its final EU approval, we break down the key milestones that have shaped the industry-defining merger.

DOJ: Google must be split up to fix its ad monopoly
Advertising
19 hours ago
Staff Reporters

DOJ: Google must be split up to fix its ad monopoly

Following a historic antitrust victory in September, the DOJ argued that Google’s dominance in adtech cannot be fixed with promises or fines alone.

Haymarket Media Group wins global B Corp certification
Media
19 hours ago
Gideon Spanier

Haymarket Media Group wins global B Corp certification

Process has taken nearly three years.