Colors ropes in 10 advertisers at launch

Colors , the Hindi entertainment channel by Viacom 18 Media, has managed to get 10 advertisers on board before its launch yesterday. Besides Idea, which is the chief advertiser of the reality-game show, Khatron Ke Khiladi, the list includes some heavy-weight, deep pocketed marketers such as ITC (All business), Reliance (All Business), Nestle and Airtel.

by Campaign India Team