Colors knocks the stuffing out of Zee

Colors continues its momentum with  250 GRPs in week 40 according to TAM data (CS 4+). After being exactly equal with Zee for the previous week (by bizarre coincidence, equal when seen down to the last two decimal places), Colors pulled away as the numbers revealed that Zee had dropped from 236 GRPs to 220 GRPs. The gap between STAR Plus, the current leader in the GEC stakes, and Colors was reduced to just 28 GRPs as the week saw STAR Plus drop from 298 GRPs in week 39 to 278 GRPs. 

by Campaign India Team