Campaign India Team
Oct 28, 2009

Colors juggernauts into the 350s

Colors catapulted to 356 GRPs (week 43, TAM, CS4+, HSM), in the process crossing the 350 GRP mark for the first time since their launch, to be clearly ahead in the GEC stakes. If Colors' performance was not worry enough for STAR Plus, a resurgent Zee TV took over the number two spot with 271 GRPs, while STAR Plus slid to 229 GRPs. Sony at 159 and NDTV Imagine at 121 were steady. Track GECs' performance in 2009:

Colors juggernauts into the 350s
Colors catapulted to 356 GRPs (week 43, TAM, CS4+, HSM), in the process crossing the 350 GRP mark for the first time since their launch, to be clearly ahead in the GEC stakes.
 
If Colors' performance was not worry enough for STAR Plus, a resurgent Zee TV took over the number two spot with 271 GRPs, while STAR Plus slid to 229 GRPs.
 
Sony at 159 and NDTV Imagine at 121 were steady.
 

 

 

 

 

 

Source:
Campaign India

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