Colors' century in second test

Viacom18's general entertainment channel Colors jumped into the number three slot in the second week since its launch, with a spectacular 116 GRPs (TAM, CS 4+, Week 31) pulling away from the pack hitherto in the battle for the position.

Interestingly, the genre has seen an expansion of audiences in the two weeks since Colors' launch, with the top ten channels delivering over 1100 GRPs since Week 30. For Week 31, the top ten GECs have delivered 1134 GRPs.

STAR Plus' share of the top ten GECs, which has been between 31% and 35% in the last 12 weeks, has slipped to about 28% since Colors' launch.

Sony (96 GRPs), STAR One (89 GRPs), NDTV Imagine (87 GRPs) and 9X (86 GRPs) continue the battle for the psychologically all important third place.

Meanwhile, all is calm at the top, with STAR Plus at 321 GRPs and Zee all alone at 217 GRPs.