Campaign India Team
Dec 18, 2009

Colors announces two new prime time fiction shows

Colors has announced the launch of two new fiction shows to fill the prime time band, once the third season of Bigg Boss gets over. The shows, Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan, will debut on the channel on December 28.

Colors announces two new prime time fiction shows

Colors has announced the launch of two new fiction shows to fill the prime time band, once the third season of Bigg Boss gets over. The shows, Yeh Pyaar Na Hoga Kam and Laagi Tujhse Lagan, will debut on the channel on December 28.

Said Ashwini Yardi, programming head, Colors “Our new show Yeh Pyaar Na Hoga Kam, is a love story set against the backdrop of caste politics and class discrimination still prevalent in our country. Similarly, Laagi Tujhse Lagan, the show is a story of a housemaid who is cursed with an ugly face but is still very optimistic and gets through life with immense cheerfulness. As a channel, we are positive that both these shows will appeal to our audiences who have time and again supported us and appreciated our efforts.”

The channel has given a young feel to the upcoming fiction shows with an aim to attract and engage the youngsters who are Bigg Boss loyalists and expect them to stay on with the new soaps. “Soaps always take more time to build up than reality shows, but we are fairly confident that the new shows will  match and then over time exceed the Bigg Boss TRPs,” added Yardi.

Source:
Campaign India

Related Articles

Just Published

1 day ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

1 day ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.