Campaign India Team
Dec 02, 2008

Colors announces new programming line-up

Colors has announced a new season of original programming which includes two new fiction soaps, two format shows and movies.Premiering on December 1, the two fiction soaps will replace the big-budget, high decibel format reality show, Big Boss. 'Uttaran', scheduled from Monday to Thursday at 10.00 pm, tells a story of an underprivileged girl 'Ichcha', who desires more than what her destiny has in store. It will be followed by 'Jaane Kya Baat Hui', at 10.30 on week-days (except Friday) that details women adultery in marriage.

Colors announces new programming line-up

Colors has announced a new season of original programming which includes two new fiction soaps, two format shows and movies.
Premiering on December 1, the two fiction soaps will replace the big-budget, high decibel format reality show, Big Boss. 'Uttaran', scheduled from Monday to Thursday at 10.00 pm, tells a story of an underprivileged girl 'Ichcha', who desires more than what her destiny has in store. It will be followed by 'Jaane Kya Baat Hui', at 10.30 on week-days (except Friday) that details women adultery in marriage.
"Our late night shows are definitely metro-skewed and though we are replacing Big Boss with two soaps, the content has been developed keeping the urban, metro target audience in mind," said Ashwini Yardi, programming head, Colors. "While 'Uttaran' is set in Mumbai, 'Jaane…" has its base in Delhi, unlike the soaps from 8.00 pm to 10 pm which are set in small towns."
The two shows have been pitted against 'Betiyaan' and 'Ranbir Rano' on Zee TV and 'Tujh Sang Preet Lagai Sajna' and the new Kiran Bedi show, 'Aapki Kacheri,' on Star Plus. As for the lineup itself, Colors is flanking its new programming with twists and high drama in the existing shows such as 'Jeevan Saathi', 'Bandhan' and 'Baalika Badhu'. "Though the soaps always build up slowly and thus get the TRPs only when people engage for a period of time, we are looking to match and outdo Big Boss numbers with these shows soon,' added Yardi.
Strengthening its week-end programming, Colors has also rolled out two format shows: 'Dancing Queen', premiering on December 12 where 10 women from the industry will showcase their dancing skills from Friday to Saturday at 10 pm and 'Chhote Miyaan', premiering on December 13. The latter shall be aired every Saturday at 9 pm.
Colors also announced its acquisition of some of the latest Hindi movie titles like Jodha Akbar, Life in A Metro, Race, Fashion, Singh is King, Kismet Konnection, Mumbai Meri Jaan, A Wednesday, Welcome to Sajjanpur, Aap Ka Suroor, etc.

Source:
Campaign India

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