Sara Spary
Mar 05, 2015

Coca-Cola unveils major redesign as it shifts from brand-specific ads

Coca-Cola is embarking on a major shake-up of its marketing strategy that will see it bring all Coke variants under one master Coca-Cola brand as part of the "next chapter" of its evolution

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

35 minutes ago

FCB tops The One Club's 2025 Global Creative Rankings

In its final year, FCB earned a third consecutive Agency Network of the Year honor, with FCB New York named Global Agency of the Year.

47 minutes ago

WPP Media retains Reckitt India media mandate, adds ...

Wavemaker to drive integrated media and commerce excellence for Reckitt’s portfolio

59 minutes ago

PR fundamentals are making a comeback in 2026

With AI-driven discovery pulling from everywhere, a fragile shared reality and constant brand scrutiny, PR needs to become structural, rather than episodic.

1 hour ago

AI rewired marketing. Leadership is next.

If you’re still debating about whether AI marketing belongs at the centre of your strategy, you’re already behind the curve.