Coca-Cola rolls out Fanta Apple

Aiming to strengthen its leadership in the flavoured sparkling drink segment, Coca-Cola India has extended the Fanta brand with the nationwide roll- out of Fanta Apple.The Cola major has brought Genelia D'Souza on board as Fanta's new brand ambassador.  "Fanta Apple is targeted at today's youth who are bold, expressive, and constantly on the lookout for creatively shielding themselves from convention," said Venkatesh Kini, vice-president- marketing, Coca-Cola India "Genelia fits the brand persona of Fanta perfectly."

by Campaign India Team