Fort started his career with Unilever in January 1994 as brand manager. He then moved to Kellogg's as senior brand manager in November 1995. Fort joined The Coca-Cola Company in August 1998 as the senior brand manager for Sprite and has been with the company since then.
In his last assignment in Brazil, Fort launched the ‘Coke Side of Life’ campaign and also spearheaded the launch of Coca-Cola Zero.
Ricardo has a Bachelor's degree in civil engineering and an MBA in marketing.