Coal India has empanelled four agencies for the next two years. The agencies are DDB Mudra, RK Swamy BBDO, Interpub and Sobhagya Advertising.
Previously the creative duties for Coal India were handled by Ogilvy & Mather, DDB Mudra, Sobhagya and Grey Worldwide.
Coal India Limited (CIL) is an organized state owned coal mining corporate, that came into being in November 1975 with the government taking over private coal mines. Coal India is a holding company with seven wholly owned coal producing subsidiary companies and one mine planning & consultancy company. It claims to be the single largest coal producer in the world.
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