Advertising Media PR Marketing Digital In-Depth
Vinita Bhatia
Feb 28, 2025

Coach’s AI-powered handbags take a swing at a fashion revolution

By harnessing Adobe Firefly’s generative AI, Tapestry is redefining handbag design—scaling creativity while maintaining brand integrity.

Tapestry purposefully looks for an AI tool that its designers could use to ideate on new and existing products while maintaining its brand codes.

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