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CNBC Awaaz and Campaign India have launched Budget Fun-das where media and advertising professionals give their light-hearted take on how the budget could impact them individually and also the industry as a whole. Watch McCann Erickson’s Prasoon Joshi talk about this year’s budget and his expectations here
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.