Clovia appoints Nikhil Gulati

Clovia has announced the appointment of Nikhil Gulati as head of marketing.

 

Gulati joins the D2C fashion, lingerie and personal care brand from Cars24, where he was heading media planning. His mandate includes brand, social and content efforts across media.

 

Neha Kant, founder and CRO, Clovia, said, “We are delighted to welcome Nikhil to the Clovia team as our head of brand marketing. Under Nikhil’s leadership, Clovia aims to accelerate its efforts to engage with the audience through different mediums. Nikhil's entrepreneurial experience will definitely serve as a strong asset in Clovia’s journey ahead. His expertise in consumer marketing and profound understanding of consumer behaviour will be crucial in establishing our marketing strategy and solidifying our position as the market leader in the direct-to-consumer sector.”

 

Gulati said, "I am excited to embark on this new and uniquely challenging journey with Clovia. What excited me the most was the interesting communications, which Clovia has built over the years. My aim is to further the brand's vision to normalise conversations around women's innerwear, a topic that has largely been a taboo till now. I hope to create richer and more engaging experiences that propel these conversations to the limelight and continue to engage with the customers in a way that reflects the ethos of Clovia."

 

In a career spanning a decade, he has also worked with Taj Hotels and Brand Serve, along with founding an advertising agency.