Campaign India Team
Jun 06, 2018

CIDCA 2018: Mindshare retains 'Agency of the Year'; M&M is 'Client of the Year'

Awards were held in Mumbai on 5 June

CIDCA 2018: Mindshare retains 'Agency of the Year'; M&M is 'Client of the Year'
Mindshare India bagged the coveted 'Agency of the Year' category at the Campaign India Digital Crest Awards 2018 held in Mumbai on 5 June. The agency had won the same accolade at CIDCA 2017. 
 
This year, the agency won 4 Golds, a Silver and 4 Bronze en route to the title. 
 
Two of the Gold wins came for Idea. One was for 'No Ajnabee - Vogon' in the 'Format Innovation' category, while the other was for the 'Most Entertaining Banner' in the 'Media Innovation' category. 
 
The third Gold came for Captain Morgan's 'Cometh the hour, cometh the drink' in 'Mobile Display'. It also won Gold for 'Single as Pringle' in the 'Viral Marketing' category. 
 
Mahindra & Mahindra won client of the year for winning across categories from auto to financial services. 
 
Sparkt was the second most awarded agency on the night as it won three Gold, two Silver and a Bronze. 
 
It won Gold for 'Ted Talks Nayi Soch' for Star India in the 'Integrated' and 'Use of social media in a campaign' category. The other Gold was for ‘Mahindra Mutual Fund Textmoji' in the 'Mobile - SMS' category.
 
Isobar bagged a total of six metals, which included two Golds. The agency's Gold wins came for ‘Road Safety message through a first time interactive game’ for Ceat Tyres in the 'Digital Craft - Best Use of Interaction Design in online or mobile apps' and ‘Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions’ in the 'Use of data - for new business' category. The agency also won a Silver and three Bronze.
 
WATConsult also won two Golds. The wins came for '#PowerlessQueen' for in the 'Showcase' and 'Social cause - Campaign for an NGO' categories. The agency also won a Silver.
 
Happy mcgarrybowen bagged two metals, both of which were Golds for Ola. One came for the 'Ola Share – World Environment Day' campaign in the Online Video (less than 180 seconds) category and the other was for 'Ola Share - #FadakPadtaHai' in the ‘Social cause - Social cause supported by a corporate/brand’ category.
 
Interactive Avenues won five metals, a Gold, three Silvers and a Bronze. The Gold win was for 'How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year' in the 'Online marketing' category.
 
FoxyMoron bagged a Gold, Silver and Bronze each. The gold win was for ‘Suicide Squad On WhatsApp’ for HBO in the 'Mobile-SMS' category.
 
Jetprivilege won a Gold and Bronze. The Gold win was for the 'Account Summary Campaign for JetPrivilege Loyalty Programme' in the 'Use of data - for CRM' category.
 
The following agencies also bagged Golds (their only wins of the night):
 
iProspect and Dentsu x had a joint entry for ‘Mutual Funds Sahi Hai’ campaign for Association of Mutual Funds India in the 'Digital Strategy' category.
 
Logicserve Digital won Gold in the 'Use of data - for CRM' category for its entry 'Data Driven Email Marketing scales up business by 205 per cent' for Fullerton India.
  
R Square Consulting Services' ‘Developer Ninja Outreach influencer engagement program’ for IBM India won Gold in the 'Content Community' category.  
 
The Viral Fever won Gold for 'Girliyapa and Durex’s Girlsplaining' in the 'Digital craft - best writing' category.
 
Titan Corporate won Gold for 'Shut the fake up' for Fastrack in the 'Website - campaigns' category.
 
View the winners:
 
Metal Entry Category Entrant Company Entry Title Brand
Bronze Apps - Online Apps Tonic Worldwide Bollywood ka PHD Sony MAX
Bronze Augmented Reality Mahindra & Mahindra  Mahindra Racing @ Auto Expo Mahindra Racing
Bronze Augmented Reality Affle Don’t just watch it, Experience it DishTV
Gold Content Community R SQUARE Consulting  Developer Ninja Outreach - Influencer Engagement Program IBM India
Bronze Digital Craft - Art Direction/Communication in digital Design Isobar India adidas - Registration Video adidas Uprising
Bronze Digital Craft - Art Direction/Communication in digital Design FoxyMoron Kong On HBO HBO India
Silver Digital Craft - Art Direction/Communication in digital Design WATConsult Bajaj Allianz Awkward Silence Bajaj Allianz General Insurance
Gold Digital Craft - Best use of Interaction Design in Online or Mobile Apps Isobar India CEAT drives Road Safety message through a First Time Interactive Game CEAT Tyres
Gold Digital Craft - Best Writing THE VIRAL FEVER Girliyapa and Durex's Girlsplaining Durex
Bronze Digital Craft - Best Writing Zirca Digital Solutions HDFC Life Content Marketing Campaign HDFC Life
Silver Digital Strategy Interactive Avenues Pvt. Ltd. When Durex launched Jeans Durex
Gold Digital Strategy iProspect India and Dentsu X Mutual Funds Sahi Hai AMFI
Bronze Digital Strategy Mindshare How Boost used Data and Machine Learning to Identify & target kids online Boost
Bronze Display Mindshare India Project Avalanche – $43 billion corporation on a Single Canvas Aditya Birla Group
Silver Display Interactive Avenues Amazon Fire TV Launch Amazon
Bronze Experiential Langoor Digital Reinventing the Tennis Experience Infosys
Bronze Experiential Innocean Worldwide India Mind Goal Hyundai Motor India
Bronze Format Innovation Isobar India CEAT uses Quick Time Event Format to drive Road Safety message CEAT Tyres
Gold Format Innovation Mindshare India No Ajnabee- Vogon Idea
Silver Format Innovation MAHINDRA RACING Experience Formula E in 360 with Google Daydream Mahindra Rise
Gold Integrated Sparkt STAR - TED Talks India Nayi Soch STAR Plus
Silver Long-term Strategy Sparkt STAR Plus - Long Term Strategy STAR Plus
Gold Media innovation Mindshare India Most Entertaining Banner Idea
Bronze Media innovation Wunderman International Pringles Diwali Pringles India
Silver Media innovation Sparkt STAR - TED Talks India Nayi Soch STAR Plus
Silver Mobile - Display Isobar India How CEAT drove road safety through Interactive Learning App CEAT Tyres
Gold Mobile - Display Mindshare Captain Morgan RUM: Cometh the hour, Cometh the drink Captain Morgan
Silver Mobile - Integrated Interactive Avenues RexBot educates India's youth on healthy sex Durex
Gold Mobile - SMS Sparkt Mahindra Mutual Fund Textmoji Mahindra Mutual Fund
Gold Mobile - SMS FoxyMoron HBO's Suicide Squad On WhatsApp HBO India
Bronze Mobile - Voice-Based Isobar India 2 Step Voice Format drives 8X Conversions for MFCW Indian Blue Book – Mahindra & Mahindra
Bronze Mobile - Voice-Based Netcore Solutions Ask Dabur - A Mobile Voice Campaign Ask Dabur
Gold Online marketing Interactive Avenues How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year Amazon
Silver Online marketing Mindshare Becoming the fitness partner for the millennials-The Quaker Way Quaker Oats
Silver Online Video - Long form (Over 180 seconds) Tonic Worldwide World’s First On-Demand Interactive Cookery show via Facebook Live Nutralite
Gold Online Video - Short form (180 seconds or less) Happy mcgarrybowen Ola Share World Environment Day #FarakPadta Hai OLA
Silver Online Video - Short form (180 seconds or less) FoxyMoron GoAir Celebrates Raksha Bandhan GoAir
Bronze Online Video - Short form (180 seconds or less) Motilal Oswal Financial Services Think Equity. Think Motilal Oswal. Motilal Oswal Financial Services
Bronze Search - SEO/Paid search Interactive Avenues Dr. Batra’s Journey: From break-even to achieving profitability Dr. Batra
Silver Search - SEO/Paid search INFIDIGIT Dominating the Top position on Google Search for Myntra via Innovative SEO Myntra
Bronze Search - SEO/Paid search Jet Privilege Redemption Remarketing JetPrivilege
Gold Showcase WATConsult #PowerlessQueen Project Nanhi Kali
Gold Social cause - Campaign for an NGO WATConsult #PowerlessQueen Mahindra and Mahindra - Mahindra Rise
Bronze Social cause - Social cause supported by a corporate/brand Mindshare India Not Shaadi Material Star Plus
Gold Social cause - Social cause supported by a corporate/brand Happy Mcgarrybowen Ola Share #FarakPadtaHai OLA
Silver Social cause - Social cause supported by a corporate/brand Godrej Consumer Products Godrej HIT: India's first Online Platelet Donor community for Dengue patients Godrej Kala HIT
Gold Use of Data - For CRM Jet Privilege Account Summary Campaign for JetPrivilege Loyalty Programme JetPrivilege Pvt. Ltd.
Gold Use of Data - For New Business Isobar India Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions Indian Blue Book
Gold Use of Data - For New Business Logicserve Digital Data Driven Email Marketing scales up business by 205% Fullerton India
Silver Use of social media in a campaign Wunderman International Pringles Valentine's - #SingleAsAPringle Pringles India
Bronze Use of social media in a campaign Mindshare India Kissan Tiffin Time Table Kissan
Gold Use of social media in a campaign Sparkt  STAR - TED Talks India Nayi Soch Star Plus
Silver Use of social media in a campaign Godrej Consumer Products Limited Godrej HIT: The Mosquito Who Fought Dengue Godrej Kala HIT
Gold Viral marketing campaign Mindshare India  Single As A Pringle Pringles
Silver Viral marketing campaign Whyness #HowSafeAreYou Godrej Locking Solutions and Systems
Bronze Viral marketing campaign Sparkt STAR Plus - Ikyawann - #NotShaadiMaterial STAR Plus
Bronze Website - Campaigns Tonic Worldwide Magic of Lights Bajaj Electricals
Gold Website - Campaigns TItan Corporate Limited Fastrack Brand Campaign - Shut The Fake Up Fastrack
Bronze Website - Campaigns FrogIdeas 10 Years of mobiquity Money: A Decade of Transforming Lives mobiquity Money
Bronze Website - Corporate / Brand &Privé HD Twin Screen Trailer - Feel the Other side by &Privé HD &Privé HD
 
Agency tally:
 
Agency Bronze (5 points) Silver (10 points) Gold (20 points) Total
Mindshare 4 1 4 110
SPARKT 1 2 3 85
Isobar 3 1 2 65
Interactive Avenues 1 3 1 55
WATConsult   1 2 50
Happy mcgarrybowen     2 40
FoxyMoron 1 1 1 35
Jetprivilege 1   1 25
Tonic WW 2 1   20
R Square Consulting Services      1 20
The Viral Fever     1 20
iProspect      1 20
Godrej Consumer Products   2   20
Logicserve Digital     1 20
Titan Corporate     1 20
Mahindra & Mahindra 1 1   15
Wunderman International 1 1   15
Infidigit   1   10
Whyness WW   1   10
Affle 1     5
Zirca Digital Solutions 1     5
Langoor Digital 1     5
Innocean WW 1     5
Netcore Solutions 1     5
Motilal Oswal Financial Services 1     5
FrogIdeas 1     5
&Prive 1     5
 
 
 
 
Source:
Campaign India

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