CIDCA 2018: Mindshare retains 'Agency of the Year'; M&M is 'Client of the Year'

Awards were held in Mumbai on 5 June

Jun 06, 2018 04:38:00 AM | Article | Campaign India Team Share - Share to Facebook

Mindshare India bagged the coveted 'Agency of the Year' category at the Campaign India Digital Crest Awards 2018 held in Mumbai on 5 June. The agency had won the same accolade at CIDCA 2017. 
 
This year, the agency won 4 Golds, a Silver and 4 Bronze en route to the title. 
 
Two of the Gold wins came for Idea. One was for 'No Ajnabee - Vogon' in the 'Format Innovation' category, while the other was for the 'Most Entertaining Banner' in the 'Media Innovation' category. 
 
The third Gold came for Captain Morgan's 'Cometh the hour, cometh the drink' in 'Mobile Display'. It also won Gold for 'Single as Pringle' in the 'Viral Marketing' category. 
 
Mahindra & Mahindra won client of the year for winning across categories from auto to financial services. 
 
Sparkt was the second most awarded agency on the night as it won three Gold, two Silver and a Bronze. 
 
It won Gold for 'Ted Talks Nayi Soch' for Star India in the 'Integrated' and 'Use of social media in a campaign' category. The other Gold was for ‘Mahindra Mutual Fund Textmoji' in the 'Mobile - SMS' category.
 
Isobar bagged a total of six metals, which included two Golds. The agency's Gold wins came for ‘Road Safety message through a first time interactive game’ for Ceat Tyres in the 'Digital Craft - Best Use of Interaction Design in online or mobile apps' and ‘Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions’ in the 'Use of data - for new business' category. The agency also won a Silver and three Bronze.
 
WATConsult also won two Golds. The wins came for '#PowerlessQueen' for in the 'Showcase' and 'Social cause - Campaign for an NGO' categories. The agency also won a Silver.
 
Happy mcgarrybowen bagged two metals, both of which were Golds for Ola. One came for the 'Ola Share – World Environment Day' campaign in the Online Video (less than 180 seconds) category and the other was for 'Ola Share - #FadakPadtaHai' in the ‘Social cause - Social cause supported by a corporate/brand’ category.
 
Interactive Avenues won five metals, a Gold, three Silvers and a Bronze. The Gold win was for 'How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year' in the 'Online marketing' category.
 
FoxyMoron bagged a Gold, Silver and Bronze each. The gold win was for ‘Suicide Squad On WhatsApp’ for HBO in the 'Mobile-SMS' category.
 
Jetprivilege won a Gold and Bronze. The Gold win was for the 'Account Summary Campaign for JetPrivilege Loyalty Programme' in the 'Use of data - for CRM' category.
 
The following agencies also bagged Golds (their only wins of the night):
 
iProspect and Dentsu x had a joint entry for ‘Mutual Funds Sahi Hai’ campaign for Association of Mutual Funds India in the 'Digital Strategy' category.
 
Logicserve Digital won Gold in the 'Use of data - for CRM' category for its entry 'Data Driven Email Marketing scales up business by 205 per cent' for Fullerton India.
  
R Square Consulting Services' ‘Developer Ninja Outreach influencer engagement program’ for IBM India won Gold in the 'Content Community' category.  
 
The Viral Fever won Gold for 'Girliyapa and Durex’s Girlsplaining' in the 'Digital craft - best writing' category.
 
Titan Corporate won Gold for 'Shut the fake up' for Fastrack in the 'Website - campaigns' category.
 
View the winners:
 
MetalEntry CategoryEntrant CompanyEntry TitleBrand
BronzeApps - Online AppsTonic WorldwideBollywood ka PHDSony MAX
BronzeAugmented RealityMahindra & Mahindra Mahindra Racing @ Auto ExpoMahindra Racing
BronzeAugmented RealityAffleDon’t just watch it, Experience itDishTV
GoldContent CommunityR SQUARE Consulting Developer Ninja Outreach - Influencer Engagement ProgramIBM India
BronzeDigital Craft - Art Direction/Communication in digital DesignIsobar Indiaadidas - Registration Videoadidas Uprising
BronzeDigital Craft - Art Direction/Communication in digital DesignFoxyMoronKong On HBOHBO India
SilverDigital Craft - Art Direction/Communication in digital DesignWATConsultBajaj Allianz Awkward SilenceBajaj Allianz General Insurance
GoldDigital Craft - Best use of Interaction Design in Online or Mobile AppsIsobar IndiaCEAT drives Road Safety message through a First Time Interactive GameCEAT Tyres
GoldDigital Craft - Best WritingTHE VIRAL FEVERGirliyapa and Durex's GirlsplainingDurex
BronzeDigital Craft - Best WritingZirca Digital SolutionsHDFC Life Content Marketing CampaignHDFC Life
SilverDigital StrategyInteractive Avenues Pvt. Ltd.When Durex launched JeansDurex
GoldDigital StrategyiProspect India and Dentsu XMutual Funds Sahi HaiAMFI
BronzeDigital StrategyMindshareHow Boost used Data and Machine Learning to Identify & target kids onlineBoost
BronzeDisplayMindshare IndiaProject Avalanche – $43 billion corporation on a Single CanvasAditya Birla Group
SilverDisplayInteractive AvenuesAmazon Fire TV LaunchAmazon
BronzeExperientialLangoor DigitalReinventing the Tennis ExperienceInfosys
BronzeExperientialInnocean Worldwide IndiaMind GoalHyundai Motor India
BronzeFormat InnovationIsobar IndiaCEAT uses Quick Time Event Format to drive Road Safety messageCEAT Tyres
GoldFormat InnovationMindshare IndiaNo Ajnabee- VogonIdea
SilverFormat InnovationMAHINDRA RACINGExperience Formula E in 360 with Google DaydreamMahindra Rise
GoldIntegratedSparktSTAR - TED Talks India Nayi SochSTAR Plus
SilverLong-term StrategySparktSTAR Plus - Long Term StrategySTAR Plus
GoldMedia innovationMindshare IndiaMost Entertaining BannerIdea
BronzeMedia innovationWunderman InternationalPringles DiwaliPringles India
SilverMedia innovationSparktSTAR - TED Talks India Nayi SochSTAR Plus
SilverMobile - DisplayIsobar IndiaHow CEAT drove road safety through Interactive Learning AppCEAT Tyres
GoldMobile - DisplayMindshareCaptain Morgan RUM: Cometh the hour, Cometh the drinkCaptain Morgan
SilverMobile - IntegratedInteractive AvenuesRexBot educates India's youth on healthy sexDurex
GoldMobile - SMSSparktMahindra Mutual Fund TextmojiMahindra Mutual Fund
GoldMobile - SMSFoxyMoronHBO's Suicide Squad On WhatsAppHBO India
BronzeMobile - Voice-BasedIsobar India2 Step Voice Format drives 8X Conversions for MFCWIndian Blue Book – Mahindra & Mahindra
BronzeMobile - Voice-BasedNetcore SolutionsAsk Dabur - A Mobile Voice CampaignAsk Dabur
GoldOnline marketingInteractive AvenuesHow Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the YearAmazon
SilverOnline marketingMindshareBecoming the fitness partner for the millennials-The Quaker WayQuaker Oats
SilverOnline Video - Long form (Over 180 seconds)Tonic WorldwideWorld’s First On-Demand Interactive Cookery show via Facebook LiveNutralite
GoldOnline Video - Short form (180 seconds or less)Happy mcgarrybowenOla Share World Environment Day #FarakPadta HaiOLA
SilverOnline Video - Short form (180 seconds or less)FoxyMoronGoAir Celebrates Raksha BandhanGoAir
BronzeOnline Video - Short form (180 seconds or less)Motilal Oswal Financial ServicesThink Equity. Think Motilal Oswal.Motilal Oswal Financial Services
BronzeSearch - SEO/Paid searchInteractive AvenuesDr. Batra’s Journey: From break-even to achieving profitabilityDr. Batra
SilverSearch - SEO/Paid searchINFIDIGITDominating the Top position on Google Search for Myntra via Innovative SEOMyntra
BronzeSearch - SEO/Paid searchJet PrivilegeRedemption RemarketingJetPrivilege
GoldShowcaseWATConsult#PowerlessQueenProject Nanhi Kali
GoldSocial cause - Campaign for an NGOWATConsult#PowerlessQueenMahindra and Mahindra - Mahindra Rise
BronzeSocial cause - Social cause supported by a corporate/brandMindshare IndiaNot Shaadi MaterialStar Plus
GoldSocial cause - Social cause supported by a corporate/brandHappy McgarrybowenOla Share #FarakPadtaHaiOLA
SilverSocial cause - Social cause supported by a corporate/brandGodrej Consumer ProductsGodrej HIT: India's first Online Platelet Donor community for Dengue patientsGodrej Kala HIT
GoldUse of Data - For CRMJet PrivilegeAccount Summary Campaign for JetPrivilege Loyalty ProgrammeJetPrivilege Pvt. Ltd.
GoldUse of Data - For New BusinessIsobar IndiaMahindra First Choice uses Green Sim Data Insights to drive 8X ConversionsIndian Blue Book
GoldUse of Data - For New BusinessLogicserve DigitalData Driven Email Marketing scales up business by 205%Fullerton India
SilverUse of social media in a campaignWunderman InternationalPringles Valentine's - #SingleAsAPringlePringles India
BronzeUse of social media in a campaignMindshare IndiaKissan Tiffin Time TableKissan
GoldUse of social media in a campaignSparkt STAR - TED Talks India Nayi SochStar Plus
SilverUse of social media in a campaignGodrej Consumer Products LimitedGodrej HIT: The Mosquito Who Fought DengueGodrej Kala HIT
GoldViral marketing campaignMindshare India Single As A PringlePringles
SilverViral marketing campaignWhyness#HowSafeAreYouGodrej Locking Solutions and Systems
BronzeViral marketing campaignSparktSTAR Plus - Ikyawann - #NotShaadiMaterialSTAR Plus
BronzeWebsite - CampaignsTonic WorldwideMagic of LightsBajaj Electricals
GoldWebsite - CampaignsTItan Corporate LimitedFastrack Brand Campaign - Shut The Fake UpFastrack
BronzeWebsite - CampaignsFrogIdeas10 Years of mobiquity Money: A Decade of Transforming Livesmobiquity Money
BronzeWebsite - Corporate / Brand&Privé HDTwin Screen Trailer - Feel the Other side by &Privé HD&Privé HD
 
Agency tally:
 
AgencyBronze (5 points)Silver (10 points)Gold (20 points)Total
Mindshare414110
SPARKT12385
Isobar31265
Interactive Avenues13155
WATConsult 1250
Happy mcgarrybowen  240
FoxyMoron11135
Jetprivilege1 125
Tonic WW21 20
R Square Consulting Services   120
The Viral Fever  120
iProspect   120
Godrej Consumer Products 2 20
Logicserve Digital  120
Titan Corporate  120
Mahindra & Mahindra11 15
Wunderman International11 15
Infidigit 1 10
Whyness WW 1 10
Affle1  5
Zirca Digital Solutions1  5
Langoor Digital1  5
Innocean WW1  5
Netcore Solutions1  5
Motilal Oswal Financial Services1  5
FrogIdeas1  5
&Prive1  5
 
 
 
 

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