Mindshare India bagged the coveted 'Agency of the Year' category at the Campaign India Digital Crest Awards 2018 held in Mumbai on 5 June. The agency had won the same accolade at CIDCA 2017.
This year, the agency won 4 Golds, a Silver and 4 Bronze en route to the title.
Two of the Gold wins came for Idea. One was for 'No Ajnabee - Vogon' in the 'Format Innovation' category, while the other was for the 'Most Entertaining Banner' in the 'Media Innovation' category.
The third Gold came for Captain Morgan's 'Cometh the hour, cometh the drink' in 'Mobile Display'. It also won Gold for 'Single as Pringle' in the 'Viral Marketing' category.
Mahindra & Mahindra won client of the year for winning across categories from auto to financial services.
Sparkt was the second most awarded agency on the night as it won three Gold, two Silver and a Bronze.
It won Gold for 'Ted Talks Nayi Soch' for Star India in the 'Integrated' and 'Use of social media in a campaign' category. The other Gold was for ‘Mahindra Mutual Fund Textmoji' in the 'Mobile - SMS' category.
Isobar bagged a total of six metals, which included two Golds. The agency's Gold wins came for ‘Road Safety message through a first time interactive game’ for Ceat Tyres in the 'Digital Craft - Best Use of Interaction Design in online or mobile apps' and ‘Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions’ in the 'Use of data - for new business' category. The agency also won a Silver and three Bronze.
WATConsult also won two Golds. The wins came for '#PowerlessQueen' for in the 'Showcase' and 'Social cause - Campaign for an NGO' categories. The agency also won a Silver.
Happy mcgarrybowen bagged two metals, both of which were Golds for Ola. One came for the 'Ola Share – World Environment Day' campaign in the Online Video (less than 180 seconds) category and the other was for 'Ola Share - #FadakPadtaHai' in the ‘Social cause - Social cause supported by a corporate/brand’ category.
Interactive Avenues won five metals, a Gold, three Silvers and a Bronze. The Gold win was for 'How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year' in the 'Online marketing' category.
FoxyMoron bagged a Gold, Silver and Bronze each. The gold win was for ‘Suicide Squad On WhatsApp’ for HBO in the 'Mobile-SMS' category.
Jetprivilege won a Gold and Bronze. The Gold win was for the 'Account Summary Campaign for JetPrivilege Loyalty Programme' in the 'Use of data - for CRM' category.
The following agencies also bagged Golds (their only wins of the night):
iProspect and Dentsu x had a joint entry for ‘Mutual Funds Sahi Hai’ campaign for Association of Mutual Funds India in the 'Digital Strategy' category.
Logicserve Digital won Gold in the 'Use of data - for CRM' category for its entry 'Data Driven Email Marketing scales up business by 205 per cent' for Fullerton India.
R Square Consulting Services' ‘Developer Ninja Outreach influencer engagement program’ for IBM India won Gold in the 'Content Community' category.
The Viral Fever won Gold for 'Girliyapa and Durex’s Girlsplaining' in the 'Digital craft - best writing' category.
Titan Corporate won Gold for 'Shut the fake up' for Fastrack in the 'Website - campaigns' category.
View the winners:
| Metal | Entry Category | Entrant Company | Entry Title | Brand |
| Bronze | Apps - Online Apps | Tonic Worldwide | Bollywood ka PHD | Sony MAX |
| Bronze | Augmented Reality | Mahindra & Mahindra | Mahindra Racing @ Auto Expo | Mahindra Racing |
| Bronze | Augmented Reality | Affle | Don’t just watch it, Experience it | DishTV |
| Gold | Content Community | R SQUARE Consulting | Developer Ninja Outreach - Influencer Engagement Program | IBM India |
| Bronze | Digital Craft - Art Direction/Communication in digital Design | Isobar India | adidas - Registration Video | adidas Uprising |
| Bronze | Digital Craft - Art Direction/Communication in digital Design | FoxyMoron | Kong On HBO | HBO India |
| Silver | Digital Craft - Art Direction/Communication in digital Design | WATConsult | Bajaj Allianz Awkward Silence | Bajaj Allianz General Insurance |
| Gold | Digital Craft - Best use of Interaction Design in Online or Mobile Apps | Isobar India | CEAT drives Road Safety message through a First Time Interactive Game | CEAT Tyres |
| Gold | Digital Craft - Best Writing | THE VIRAL FEVER | Girliyapa and Durex's Girlsplaining | Durex |
| Bronze | Digital Craft - Best Writing | Zirca Digital Solutions | HDFC Life Content Marketing Campaign | HDFC Life |
| Silver | Digital Strategy | Interactive Avenues Pvt. Ltd. | When Durex launched Jeans | Durex |
| Gold | Digital Strategy | iProspect India and Dentsu X | Mutual Funds Sahi Hai | AMFI |
| Bronze | Digital Strategy | Mindshare | How Boost used Data and Machine Learning to Identify & target kids online | Boost |
| Bronze | Display | Mindshare India | Project Avalanche – $43 billion corporation on a Single Canvas | Aditya Birla Group |
| Silver | Display | Interactive Avenues | Amazon Fire TV Launch | Amazon |
| Bronze | Experiential | Langoor Digital | Reinventing the Tennis Experience | Infosys |
| Bronze | Experiential | Innocean Worldwide India | Mind Goal | Hyundai Motor India |
| Bronze | Format Innovation | Isobar India | CEAT uses Quick Time Event Format to drive Road Safety message | CEAT Tyres |
| Gold | Format Innovation | Mindshare India | No Ajnabee- Vogon | Idea |
| Silver | Format Innovation | MAHINDRA RACING | Experience Formula E in 360 with Google Daydream | Mahindra Rise |
| Gold | Integrated | Sparkt | STAR - TED Talks India Nayi Soch | STAR Plus |
| Silver | Long-term Strategy | Sparkt | STAR Plus - Long Term Strategy | STAR Plus |
| Gold | Media innovation | Mindshare India | Most Entertaining Banner | Idea |
| Bronze | Media innovation | Wunderman International | Pringles Diwali | Pringles India |
| Silver | Media innovation | Sparkt | STAR - TED Talks India Nayi Soch | STAR Plus |
| Silver | Mobile - Display | Isobar India | How CEAT drove road safety through Interactive Learning App | CEAT Tyres |
| Gold | Mobile - Display | Mindshare | Captain Morgan RUM: Cometh the hour, Cometh the drink | Captain Morgan |
| Silver | Mobile - Integrated | Interactive Avenues | RexBot educates India's youth on healthy sex | Durex |
| Gold | Mobile - SMS | Sparkt | Mahindra Mutual Fund Textmoji | Mahindra Mutual Fund |
| Gold | Mobile - SMS | FoxyMoron | HBO's Suicide Squad On WhatsApp | HBO India |
| Bronze | Mobile - Voice-Based | Isobar India | 2 Step Voice Format drives 8X Conversions for MFCW | Indian Blue Book – Mahindra & Mahindra |
| Bronze | Mobile - Voice-Based | Netcore Solutions | Ask Dabur - A Mobile Voice Campaign | Ask Dabur |
| Gold | Online marketing | Interactive Avenues | How Amazon India Battled Customer Fatigue to Build the Biggest Sales Event of the Year | Amazon |
| Silver | Online marketing | Mindshare | Becoming the fitness partner for the millennials-The Quaker Way | Quaker Oats |
| Silver | Online Video - Long form (Over 180 seconds) | Tonic Worldwide | World’s First On-Demand Interactive Cookery show via Facebook Live | Nutralite |
| Gold | Online Video - Short form (180 seconds or less) | Happy mcgarrybowen | Ola Share World Environment Day #FarakPadta Hai | OLA |
| Silver | Online Video - Short form (180 seconds or less) | FoxyMoron | GoAir Celebrates Raksha Bandhan | GoAir |
| Bronze | Online Video - Short form (180 seconds or less) | Motilal Oswal Financial Services | Think Equity. Think Motilal Oswal. | Motilal Oswal Financial Services |
| Bronze | Search - SEO/Paid search | Interactive Avenues | Dr. Batra’s Journey: From break-even to achieving profitability | Dr. Batra |
| Silver | Search - SEO/Paid search | INFIDIGIT | Dominating the Top position on Google Search for Myntra via Innovative SEO | Myntra |
| Bronze | Search - SEO/Paid search | Jet Privilege | Redemption Remarketing | JetPrivilege |
| Gold | Showcase | WATConsult | #PowerlessQueen | Project Nanhi Kali |
| Gold | Social cause - Campaign for an NGO | WATConsult | #PowerlessQueen | Mahindra and Mahindra - Mahindra Rise |
| Bronze | Social cause - Social cause supported by a corporate/brand | Mindshare India | Not Shaadi Material | Star Plus |
| Gold | Social cause - Social cause supported by a corporate/brand | Happy Mcgarrybowen | Ola Share #FarakPadtaHai | OLA |
| Silver | Social cause - Social cause supported by a corporate/brand | Godrej Consumer Products | Godrej HIT: India's first Online Platelet Donor community for Dengue patients | Godrej Kala HIT |
| Gold | Use of Data - For CRM | Jet Privilege | Account Summary Campaign for JetPrivilege Loyalty Programme | JetPrivilege Pvt. Ltd. |
| Gold | Use of Data - For New Business | Isobar India | Mahindra First Choice uses Green Sim Data Insights to drive 8X Conversions | Indian Blue Book |
| Gold | Use of Data - For New Business | Logicserve Digital | Data Driven Email Marketing scales up business by 205% | Fullerton India |
| Silver | Use of social media in a campaign | Wunderman International | Pringles Valentine's - #SingleAsAPringle | Pringles India |
| Bronze | Use of social media in a campaign | Mindshare India | Kissan Tiffin Time Table | Kissan |
| Gold | Use of social media in a campaign | Sparkt | STAR - TED Talks India Nayi Soch | Star Plus |
| Silver | Use of social media in a campaign | Godrej Consumer Products Limited | Godrej HIT: The Mosquito Who Fought Dengue | Godrej Kala HIT |
| Gold | Viral marketing campaign | Mindshare India | Single As A Pringle | Pringles |
| Silver | Viral marketing campaign | Whyness | #HowSafeAreYou | Godrej Locking Solutions and Systems |
| Bronze | Viral marketing campaign | Sparkt | STAR Plus - Ikyawann - #NotShaadiMaterial | STAR Plus |
| Bronze | Website - Campaigns | Tonic Worldwide | Magic of Lights | Bajaj Electricals |
| Gold | Website - Campaigns | TItan Corporate Limited | Fastrack Brand Campaign - Shut The Fake Up | Fastrack |
| Bronze | Website - Campaigns | FrogIdeas | 10 Years of mobiquity Money: A Decade of Transforming Lives | mobiquity Money |
| Bronze | Website - Corporate / Brand | &Privé HD | Twin Screen Trailer - Feel the Other side by &Privé HD | &Privé HD |
Agency tally:
| Agency | Bronze (5 points) | Silver (10 points) | Gold (20 points) | Total |
| Mindshare | 4 | 1 | 4 | 110 |
| SPARKT | 1 | 2 | 3 | 85 |
| Isobar | 3 | 1 | 2 | 65 |
| Interactive Avenues | 1 | 3 | 1 | 55 |
| WATConsult | 1 | 2 | 50 | |
| Happy mcgarrybowen | 2 | 40 | ||
| FoxyMoron | 1 | 1 | 1 | 35 |
| Jetprivilege | 1 | 1 | 25 | |
| Tonic WW | 2 | 1 | 20 | |
| R Square Consulting Services | 1 | 20 | ||
| The Viral Fever | 1 | 20 | ||
| iProspect | 1 | 20 | ||
| Godrej Consumer Products | 2 | 20 | ||
| Logicserve Digital | 1 | 20 | ||
| Titan Corporate | 1 | 20 | ||
| Mahindra & Mahindra | 1 | 1 | 15 | |
| Wunderman International | 1 | 1 | 15 | |
| Infidigit | 1 | 10 | ||
| Whyness WW | 1 | 10 | ||
| Affle | 1 | 5 | ||
| Zirca Digital Solutions | 1 | 5 | ||
| Langoor Digital | 1 | 5 | ||
| Innocean WW | 1 | 5 | ||
| Netcore Solutions | 1 | 5 | ||
| Motilal Oswal Financial Services | 1 | 5 | ||
| FrogIdeas | 1 | 5 | ||
| &Prive | 1 | 5 |
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